What are the creative angles for good copywriting?

01 Good copywriting should give the product an ideology

Clothing is a kind of clever politics

Politics is a kind of sophisticated clothing

Xu Shunying looks down on everything with culture

Reconstructing rebellion and aesthetics through materials

02 To be a good copywriter, you need to learn to make inferences and analogies

How are you spending today?

How to live your life

Li Xinpin is good at using analogies

Let you discover the gap of desire

03 To be a good copywriter, you must learn to make light of heavy tasks

Where there is space, there is possibility

Lin Guizhi opens up space for Buick GL8

It also provides a solid reason to buy

04 Good copywriting requires storytelling

“Extraordinary ordinary people”

Taiwan Dream Riders Around the Island

In the brand story created by Hu Xiangyun

I can still absorb the nutrients of "dreams of eternal youth"

05 Good copywriting requires the ability to create ambiguity

I just like not treating my parents as my parents

Li Shaohui takes a different approach

Make McDonald's copywriting novel and cool

06 Good copywriting should create a sense of scarcity

Not all milk

They are all called Telunsu

Wang Yixing distinguishes between the enemy and ourselves with one sentence

Gaining an advantage in brand competition

07 Good copywriting requires learning to magnify details

3 mm distance,

It takes ten years to grow a good grape

Yu Jing 's Great Wall Wine Copywriter

Describing the beauty of craftsmanship with poetic style

08 Good copywriting should be good at speaking ironically

God created woman.

To be a man's rib.

Xu Jiayi starts with self-denial

Instead, it provides a reason to stimulate the audience to read

09 Good copywriting and atmosphere are also important

The biggest regret in life is not mistakes

But missed

The reason why Wu Mengzhi became the first sister of satellite TV

Because she can turn ordinary scenes into poetry

10. A good copywriter is also a good mouthpiece

Don't talk about the mountains you climbed.

Only the morning peak

Bai Xuedan speaks out for the workers

Found an outlet for traveling

11 Good copywriting, with a classical and elegant beauty

Showy but not luxurious

Wisdom is contained in it, yet it has a profound meaning

Chen Xiaoxu 's Lin Daiyu style

Presenting an ancient style

12 Good copywriting requires detailed insight

Believe in the greatness of small things

Matulan finds resonance for all beings

Touched every ordinary person,