The ceiling account for women's clothing reviews! 2.45 million followers, and the blogger is a man!

Douyin's ceiling account for women's clothing reviews, the blogger does real reviews of women's clothing from a male perspective. The current methods of this account are still effective. This article analyzes the methods of operating this account and recommends it to friends who sell goods on Douyin for reference.

A grown man, without any makeup, reviews women's clothing and shoes, and has gained 2.45 million followers.

I shared this account in the community a year ago, and today I’m bringing it out to share with you.

Because the current method of this account is still effective and worth learning from.

01 Problems with clothing evaluation

I just said that this account is mainly used for reviewing women's clothing and shoes, but there are several obvious problems with accounts that currently review women's clothing.

One is that there are few professional reviews, especially those focusing on product materials, usage, etc., and most of them are from clothing sellers.

The second is that most of the current women’s clothing accounts are outfit accounts that only focus on looking good, regardless of quality, at least these are rarely emphasized in the videos.

Therefore, there is a serious problem in selling women's clothing, which is the high return rate.

Because users only see that most product videos look good, but don’t know whether they are suitable for them, many of their concerns are not resolved.

02 Reviewing women’s clothing from a male perspective

The reason why this account shared today attracted the attention of female fans is that the blogger of the account is a male.

1. Sense of contrast

Compared to a female merchant telling you how good and beautiful a piece of clothing is, some users may have become aesthetically fatigued.

But when a man boldly appears wearing a women's skirt, stockings, pleated skirt, and wide-leg pants, and performs various running, walking, and jumping movements, there is an immediate sense of contrast.

2. Science and Engineering Men

Female reviews will create some inherent impressions among some users, such as whether they are paid to say nice things, whether they are too emotional, etc.

However, when Ah Wu appears from the perspective of male evaluation and provides professional and multi-angle evaluation, it is actually a dimensional attack.

People may have a stronger sense of trust in him, at least there is a rational reference voice among many female bloggers.

03 Win user trust with professionalism

Although this account also needs to sell products, it does not use emotional value to drive users, nor does it shout at sisters to buy, buy, buy.

Instead, it helps women avoid pitfalls and save money with a rational perspective, more authoritative and more careful thinking.

1. More test details

Feel, softness, stretch, workmanship, material, skin-friendliness, size, effect, drape, belly visibility, etc. When bloggers test a pair of pants or clothes, they don’t just talk about it. Every test shows the specific results directly to fans.

We rarely see so many test details in one account.

Most bloggers just walk on the runway and strike a pose to some timely music.

Merchants also use fixed sales pitches to quickly pass payments, which leads to differences in product introductions.

2. Rich testing products

If a piece of clothing has four or five colors, the blogger will buy them and wear them all for users to see.

If a piece of clothing is available in different sizes, the blogger will also buy it to show it.

3. Professional testing product

What we worry about most when buying clothes is fading and pilling, but almost all video bloggers tell you verbally, and users have no idea.

However, in order to test whether the product will pill, the blogger will buy a pilling testing machine specifically for textiles.

When fans see this machine, their trust in the blogger immediately increases.

4. Test product scenarios

Clothes are bought to be worn, so you need to consider whether the clothes will fade, make your belly look obvious, or what the effect will be from the side.

Does it look good with white sneakers? Can it be paired with a short skirt?

Some questions are what users want to ask, and some are what they will encounter in real life scenarios.

The blogger used real evaluations to show the problems in these real scenarios.

5. Test report

You think the test is over after these, but after each evaluation, the blogger will give a slightly detailed evaluation report.

Protect the quality indicators of the test, the wearing effect, the body shape to be tried on, the size data of the clothes to be tried on, the price, whether there is freight insurance, the merchant, etc.

Therefore, these extremely rational and segmented testing methods have enabled bloggers to gain millions of fans and each video has over ten thousand interactions.

6. More than 100 fan groups

In addition, the blogger is not the only one testing the system. In order to hear more real feedback from users, the blogger has also created more than 130 groups, all of which are full with 500 people.

Bloggers will choose products to test, and other users will also participate in product reviews and provide some real video feedback.

Professional evaluation by bloggers + real feedback from users further enhance users’ trust.

Therefore, we can often see some users in the comment area, leaving messages asking bloggers to review some stores and products.

04 There is still a chance for real evaluation

The reason I shared this case is that I think there are many opportunities for similar styles of real-life evaluation in many fields.

Restaurant visits, snack unboxing, department store reviews, maternal and child products, etc.

But it can’t be too professional. The content of A Wu’s account is relatively simple and does not require complicated language, scenes, or equipment.

One person can complete the shooting at home or outdoors. The core is this rigorous evaluation form that creates differentiation.

For a track like the snack industry, you can do this; but you have to think carefully about how to create a contrast.

For example, it is also acceptable to test women's and men's clothing in a rigorous way that women do.

You can study it carefully based on this account.

Author: Village Chief

Source: WeChat public account "Shili Village"