The difference between a copywriter with a monthly salary of 3,000 and a copywriter with a monthly salary of 30,000

This article starts with marketing copywriting and gives examples to show how to achieve better sales through copywriting. It is recommended for those who want to learn sales copywriting planning.

Recently, a video of a foreign guy went viral.

He vividly demonstrated the difference between cheap and expensive. The video content is roughly as follows:

A small cake costs 9 yuan.

Add a little cream on top and it can be sold for 90 yuan.

If you add a strawberry, it will be 900 yuan.

If you spread some ketchup on it and serve it on a plate, it will sell for 9,000 yuan.

Although it is a bit exaggerated, it really reflects some phenomena in daily life. The same thing can be sold at several times the price with a little embellishment or even a different wording and concept.

When you are a seller, following this logic, you can also increase the premium of your products.

For example.

I am going to sell a pair of men's underwear now. How can I sell it better through copywriting?

1. Direct selling

"Men's underwear, men's underwear." This can only be sold for 9.9 yuan a pair. You just told the attributes of the product and met the basic needs of consumers. But why should consumers buy your products? You didn't give a reason to choose the product.

2. Talk about selling points

"100% cotton, fits snugly from the inside out."

It can be sold for 19.9 yuan a piece. The selling point of the product is stated, and the benefits of the product are pointed out to consumers, which brings you a close and comfortable feeling, and the product strength immediately rises.

3. Play the emotional card

"Another important thing for men is to be nice to themselves."

At this time, men's underwear is sold for 99 yuan a pair. The copywriting touches the hearts of the consumer group. In life, they are often busy with life and ignore themselves. They will spend thousands of yuan to buy a professional suit, but are reluctant to choose a good set of underwear.

4. Value Proposition

"Being physically and mentally comfortable is the real coolness." This can be sold directly for 199 yuan a pair. You are not buying men's underwear, but a comfortable lifestyle. What you buy is no longer a simple product, but also a self-identity and pursuit. - The difference between cheap and expensive is essentially to recharge the consumer's psychological account.

If it is a daily necessity, then the value of the consumer's psychological account is relatively low. If it is a trendy item, the psychological account will increase. Let's take another example from life: if you spend 500 yuan to buy a bottle of wine for yourself, you will definitely hesitate. But if you spend 500 yuan to buy a bottle of wine as a gift, you will think it is very cheap.

At this time, the consumer's mental account has been upgraded from "wine" to "gift". Therefore, good copywriting will give the product an optimal position in the consumer's mind and sell it at a better value.

Author: Black Little Finger, WeChat public account: Shock Copywriter (ID: SHOCKCW)