What does Wish store rating include? Detailed introduction

As we all know, Taobao stores have ratings. Stores on other platforms also have ratings, but the forms of ratings may be different. The overseas platform Wish also has ratings, so what aspects does Wish store ratings include?

Currently, the ranking levels of the platform stores are divided into: active, silver, gold, and platinum, among which platinum is the highest level. Merchants can check the ranking of their own stores on the homepage of the platform. From the rules of the wish platform, it can be seen that the store rating, product evaluation, refund frequency, logistics timeliness, etc. all affect the store ranking. Only stores with better evaluation values ​​in these aspects will get better rankings.

1. Store rating

On the Wish platform, the highest level of Perkin is equivalent to 4.5 points. Stores with rankings on the Wish platform are equivalent to 4.4 points, and those without rankings are equivalent to 4.2 points. According to the platform data, about 10% of the stores on Wish are ranked no less than 4.5 points. The rating of this store is based on the average score within the past month. It should be noted here that consumers cannot modify their comments after making them, so merchants must do a good job in this regard.

2. Product Rating

According to the data from Wish, the average share of products in platinum stores is about 6%, and there is a big difference in the sales of products between ranked and unranked stores, which directly affects the store's turnover.

3. Operations

The point to pay attention to here is the successful delivery rate. Merchants should pay attention to optimizing the successful delivery rate. There is no need to consider successful delivery for ordinary mail orders. For countries that require successful delivery, the logistics timeliness must be optimized. For high-value orders, it is recommended to use logistics with short delivery time. For low-value orders, it is recommended to avoid the evaluation point of the successful delivery rate.

4. Refund ratio

Many consumers will return products. The reason may be that the logistics time is too long, they don’t want the product anymore, or the quality of the product after receiving it is not good and is far from their expectations. Merchants must understand the reasons for consumers’ returns and make adjustments to their products.

For merchants on the Wish platform, only by having a good store ranking can they achieve sustainable development. Merchants must seize the opportunity to obtain free customer traffic in a timely manner, optimize operations, obtain better store rankings, and increase profits.

In general, the Wish store rating is based on the average score within one month, which includes product ratings, refund performance, logistics performance and other aspects.