One single product, sales of 2.3 million units

How did a small tempered glass screen protector for mobile phones become a hit product and even achieve sales of nearly 100 million yuan? Are there any other potential hit products besides it? The author of this article summarizes and extends this example and recommends it to you who are interested in marketing and product marketing.

Hello, fellow villagers. I am the village chief.

Selling tempered glass films for mobile phones on Douyin, the sales volume reached 2.3 million orders and the sales revenue was nearly 100 million yuan.

This is one of the most professional accounts I have seen on Douyin selling tempered glass for mobile phones.

There are also some very interesting mobile phone peripheral product accounts, which are also worth studying in terms of sales, products and gameplay.

Today, the village chief will tell you some of the highlights of this account. There is still a chance to sell tempered glass and mobile phone cases on Douyin.

1. Choose products with strong pain points and a wide audience

With the popularity of smartphones, almost everyone is using them.

However, an obvious problem with large-screen or even full-screen mobile phones is that the screen is easily bumped and broken.

As long as you are using a common smart brand phone, you will almost encounter this problem.

Therefore, this pain point is very obvious, and the most critical thing is that its sales are upfront.

The problem has not yet occurred, but everyone has started consuming in advance to prevent it.

Secondly, products such as tempered glass for mobile phones have a wide enough audience, ensuring the sales foundation of the product.

This tells us that when choosing a product, if the pain points it solves are obvious and it has a wide user base, it is more likely to become a hit.

Finally, nowadays people use their mobile phones dozens of times a day, for more than a few hours, which means that the products are easily consumed, making it easy for businesses to make money.

Therefore, the standards for a good product are: strong pain points, a wide audience, and high frequency of use.

2. Basic Methods for Creating Hot-selling Products

So, for a relatively simple product like tempered glass for mobile phones, how can we make it popular through content, products and other means?

1. Strengthen pain points

There are two main concerns when buying a tempered glass film for a mobile phone:

One is that they worry about the surface of the phone being scratched and bumped, and the other is that they worry about their pages being viewed by others.

After we understand the user's pain points, we need to list all the problems and scenarios encountered by the user.

One is to continue to emphasize the user's pain points in every video shot.

The second is to restore the problems that may arise in every user usage scenario.

For example, if you accidentally drop your phone on the ground while riding a bike, walking, attending a meeting, reading, running, or climbing a mountain, the mirror may break.

2. Identify your strengths

First, we list the user's pain points and scenarios, and then we provide users with solutions.

The solution means highlighting the advantages of our products and strengthening users' willingness to buy.

The first is the functional advantages . What are the functional advantages of our film products compared with other products?

The second is the advantage of use . Can a novice apply the film properly by himself? Are there any bubbles?

The third is the effect advantage , what changes have been brought about by using our products in solving problems.

The fourth is the price advantage . Compared with other products, are our prices and packages cost-effective?

3. Complete product range

The main brand of this account is Apple mobile phone.

Because the biggest advantage of Apple phones is that their product models are relatively single, unlike other Android phones, which update more than a dozen models a year and each model is different.

As for the mainstream models of Apple mobile phones, this tempered film product covers all of them.

And the price is the same regardless of the model, which ensures the consistency of user decision-making.

4. High-frequency updates

Many people complain that they have no traffic or transactions when shooting videos. Let’s take a look at this account.

The number of visible videos alone exceeds 3,400, with more than 5 videos updated every day.

The most valuable thing is that the quality of each video is very high, and it fully demonstrates the product performance and user pain points.

5. Sun Never Sets Live

Live streaming on Douyin is like opening a store offline. When you start live streaming, you open for business, and when you stop live streaming, you close it.

This account uses a super long period of flat broadcasting to grab and take over traffic.

With at least 30 live broadcasts every month, it is almost 24 hours a day, so it can be called a live broadcast room that never sets.

Of course, the use of the above methods and techniques has a very important premise - that is, the product quality is excellent.

Regardless of whether your price is affordable or whether you have 24-hour live broadcast, the product’s effect and quality are the core.

3. Other mobile phone products

So, I share this account, in addition to allowing you to learn from its five highlights mentioned above, I also leave three thoughts for you.

1. Vertical Account

We all say that almost everyone has a mobile phone now, so in addition to tempered glass films for mobile phones, there are many other products worth exploring.

So is it possible to create a special account around mobile phone peripheral products?

If you want to know about mobile phone peripheral products for different brands of mobile phones or for different uses, you can study the mobile phone good things account.

2. Vertical products

In addition to tempered glass films for mobile phones, which can be a hit, there are at least dozens of products that can be listed, such as mobile phone cases, mobile phone holders, mobile phone Bluetooth headsets, mobile phone dust plugs, mobile phone rainproof covers, mobile phone data cables, etc.

In the past few years, mobile phone selfie sticks have been extremely popular, including power banks and so on.

Recently I saw a rotatable metal mobile phone holder with sales exceeding 200,000 units.

3. Mobile phone case customization

Let's break it down further. There are many businesses making mobile phone cases. Can we just do customized mobile phone cases?

For example, a luminous mobile phone case can be printed with names, blessings, patterns, etc.

This idea makes products non-standard, reduces competition, and effectively increases the unit price of products.

So everyone, there are still many products around mobile phones that are worth exploring.

Following the same idea, new energy vehicles are very popular now, with the number increasing by millions every year. What about the peripherals of these products?

Author: Shili Village

WeChat public account: Shili Village (ID: shilipxl)