2023 Spring Festival Gift Box Collection: 25+ big manufacturers pk, from beginning to end!

As the Spring Festival holiday approaches, the Spring Festival gift boxes of major brands have been prepared one by one. The Spring Festival gift boxes are of various colors, showing the characteristics of their respective brands. This article lists the Spring Festival gift boxes of 25+ major manufacturers, let's enjoy them together.

The annual Spring Festival gift box case collection is here!

After experiencing the "bitterness" of 2022, the uncle believes that the Spring Festival gift boxes of major brands in 2023 need to carry three meanings:

1. First, the brand’s insight into the popular lifestyle in 2022 and how to integrate fashion with gift boxes;
2. Second, the output of corporate brand culture: how can the same Spring Festival gift box reflect the brand’s differences.
3. Third, the attitude and emotion of the brand, from copywriting to theme.

This is also the focus of this review.

The following is a collection of 2023 Spring Festival gift boxes, in no particular order.

01 MINISO

This is the biggest Spring Festival gift box the uncle has ever received, it’s really big!

Why? Because the MINISO gift box contains a skateboard that you can actually skate on!

MINISO gave this gift box a trendy and Chinese-style name - "Tao Fu".

As an ancient Spring Festival couplet, it carries people's blessings for the New Year and their pursuit of a better life. The innovative New Year "Tao Fu" gift box not only uses skateboards to connect Chinese traditional culture with modern fashion trends, but also is in line with the brand concept of "good-looking, fun and easy to use".

The collision of "skateboard + pen and ink" contains the life tension of "quiet as a virgin, fast as a rabbit", which means that there will be boundless "rabbit" in the new year. Let's step on auspiciousness and enjoy a beautiful life together.

MINISO offers a "Pen and Ink" set, where you can paint on a skateboard or write down your blessings. I really admire MINISO for combining coolness and Chinese style so well.

This year, MINISO also experienced a "pro-Japanese" public opinion storm. This wave of Spring Festival gift boxes added a lot of points in the uncle's heart.

02 360

The Spring Festival gift box from 360 Group is the second largest gift box the uncle has received.

But please believe me, the order of this inventory is not always determined by the size of the gift boxes.

The theme of the gift box is "The Sky Sets the Sky", which is in line with the "Clearing the Clouds and Seeing the Sun" and "Great Ambition" of last year and the year before, forming the unique style of "360 New Year Gift".

This time, the gift box emphasizes "practicality", "sense of gain" and "New Year gathering scene" in its design and selection. The gift box selections include: Wanfu Tongchun (Spring Festival couplets set), Guotai Min'an (multi-functional cooking electric hot pot), An Shou Meihao (anti-overflow pot clip), Tianhu Haoju (portable mahjong), a full box, which is full of sincerity.

At this moment, I really want to write a poem:

Thousands of blessings to welcome the spring, people sitting around the pot are safe and sound, family and country are gathered together, and the world is in good shape!

"The pot brings peace to the people" and "Safety brings beauty" are both implanted with the "safety" gene of 360 Group, reflecting the brand's differentiation. The multi-functional electric hot pot is a popular online product in 2022, which gives a full sense of gain and reflects the "sense of solidity" of the 360 ​​brand.

03Kugou Music

If we talk about a sense of achievement, the Spring Festival gift box that is as famous as 360 must be Kugou Music.

This year, Kugou Music and Fanhu launched a limited edition co-branded gift box - Kugou Red Pot! Start the new year with delicious food and bring good luck.

In addition to Kugou’s customized rice cookers, there are also four classic clay pot rice dishes, including three kinds of cured meat, smoked bamboo shoots and smoked pork, preserved vegetables and pork with preserved vegetables, and chopped pepper and whitebait, as well as a “music guide for rice lovers”. In addition, there are also fashionable tote bags for the New Year.

This popular limited edition gift box not only makes delicious food, but also implies that the new year will be filled with blessings and wealth, and full of deliciousness and fashion.

04 Hua Xizi

Huaxizi's Spring Festival gift box is itself an exquisite jewelry box. The design is inspired by "Chinese jade" and "Chinese colors". There are not only 4 popular products, but also red envelopes, Spring Festival couplets and bracelets in traditional Chinese colors.

"Jade" shows the beauty of the East and welcomes the Chinese New Year. Just like this long picture, it perfectly shows the exquisiteness and cultural heritage of the national trend.

05 Ctrip

All of Ctrip’s gift boxes are travel-themed, but in 2023, they are very appropriate. After all, the desire to escape quickly from the current life is often the reason to embark on a trip.

Ctrip Travel specially planned the "GO Rabbit Adventure BUFF Box" New Year gift box. Curiosity, courage, motivation, luck, inspiration, enthusiasm, blessings, corresponding to scented candles, camping lights & whistles, red envelopes, badges, playing cards, couplets, greeting cards.

The essential elements for a perfect trip and a New Year's sense of ritual are all hidden in the "GO Rabbit Adventure BUFF Box".

06 Where to go

The theme of Qunar Travel is "Glad Rabbit Meet You". The outer packaging of the gift box is a practical and environmentally friendly felt bag. The gift package is equipped with a cute fluid camel and fluid rabbit key chain, symbolizing a lifetime salary increase cup with the camel factory.

07 Xiaohongshu

Xiaohongshu’s big shoulder bag is very fashionable and is also stuffed full, but the uncle loves this bag alone.

08 JD.com

JD defines "gift box" as "family gift", which is quite in line with Qiangdong's "brother" culture. The gifts include food and drink, DOGA New Year plush dolls reflect corporate culture, outdoor picnic mats and 6 kinds of delicious food are very practical, and there are also New Year ritual essentials (Spring Festival couplets + blessing characters + red envelopes).

09 ByteDance

ByteDance's Spring Festival gift box this year is themed "New Year, New Atmosphere, All Things Grow", which reflects the company's care from the aspects of "cherishing health", "embracing diversity", and "creating new life". Especially the main gift - the Beautify neck massager.

Adhering to the concept of "environmental protection and reuse", ByteDance cleverly designed the outer shell of the gift box packaging as a "calendar + writing board" that can be recycled. The 12 colorful calendar cards can be pasted and used in sequence; the inner layer is covered with a recyclable erasable film, which can be recorded with a marker pen.

10. Baidu

Baidu's 2023 Spring Festival gift box is said to weigh 8.4KG, with the main theme of New Year's Eve dinner, including: a set of essential tools for making dumplings (rolling mat + rolling pin + stuffing spoon + cutting knife), 6 pairs of chopsticks with auspicious blessings, 6 customized dipping sauce plates, and an air fryer that can perform well at the New Year's Eve dinner.

In addition, monthly calendar sets, customized notebooks, Year of the Rabbit plush teddy bears, large and small Spring Festival couplets & blessing characters/window decorations are indispensable.

11. Lark

"Rabbit must be NO.1", isn't this the slogan of Erke? The 2023 Feishu New Year charging pack is here! Recharge in the New Year, and even more in the Year of the Rabbit.

Feishu hopes to bring you more energy and creativity. We salute every advanced you for your efforts and progress in 2022. We wish you all the best in 2023, and hope your business will take off in full swing.

12 Get things

The theme of Dewu’s Spring Festival gift box is “NICE Rabbit MEET YOU”, which is divided into several combinations: New Year’s Warmth Series (blanket + hat + scarf), New Year’s Atmosphere Group (lanterns + red envelopes + Spring Festival couplets), and New Year’s Protection Essentials (masks).

There is nothing wrong with Dewu's fashionable tone. What I especially want to say is that Dewu is one of the few brands that actively mentioned the "bitterness" of 2022 in its copywriting, and this limited gift is like a warm stove, and I look forward to you meeting your relatives and friends.

13 Tiger Tooth

Huya’s Spring Festival gift box is themed “Ready Rabbit Go” and includes: an exclusive customized calendar based on the creative concept of childhood game consoles; mini rabbit and tiger keychain pendants; and a lucky red envelope adorned with jewels.

Among them, DIY assembly has been a very popular way of playing in the past two years, and it can be played by adults and children. The sound of hand-cranking and turning symbolizes the rolling wealth, good luck, wealth, and a perfect sense of ritual for the New Year! It is said that there are also small Easter eggs.

14 pico

The PICO 2023 New Year gift box is themed "As Fast as a Rabbit", and incorporates the zodiac element of the Year of the Rabbit on top of the aesthetic design that is full of the New Year atmosphere. The gift box contains a fascia gun, bunny anti-slip socks, a combination of Spring Festival couplets and lucky red envelopes, a lucky PICO glasses sticker, and a DIY felt set. It is exquisite and practical, and echoes the scene advantage of the product VR sports and fitness "gathering vitality and fun training".

15. Yuanqi Forest

Yuanqi Forest also uses RPET environmentally friendly materials to make mini suitcases for New Year gifts, as well as coffee cups recycled from coffee grounds, highlighting the brand's emphasis on environmental protection. The theme of the Spring Festival gift box is "Gathering Vitality", and the box is stuffed full. In addition to the above two items, there are also neck pillows, eye masks, earplugs, notebooks, and window decorations with the word "Fu".

16 Antai

The overall style of the New Year gift box of "Anal Thai" is mainly "cute healing", and it is particularly considerate of everyone's anus and health. Your "door" is guarded by Anal Thai, and the humorous copywriting of "Anal Thai" can be seen everywhere, which is also very "hemorrhoid healing".

"Full blood recovery" power bank, let more people see your energy; "Drink more hot water" heating coaster, warm your stomach and mood; "The better the anus, the richer the anus" door god sticker hopes you will be richer and richer, and everything will be good for the anus; "Please keep the mask on" medical surgical mask, there will always be someone who "keeps the mask on" your kindness; "See you after a good bath" embroidered bath towel, wish you less wet emotions.

In addition, the "Jubu Weibutu" toilet stickers wish you to enjoy every time you sit down; the "An Tai COOL DOWN" wet toilet paper wish you to always be refreshed and bright in the new year; the "Hope Your Hemorrhoids Heal" An Tai Hemorrhoid Patch continues to be a tough guy who is useless.

17 Xiaopeng

Xiaopeng's New Year gift box is actually a cooler box, which can be filled with Coke and Sprite and placed in the car for enjoying cool moments at any time. It really suits the taste of Pengyou.

18 China Literature

Yuewen uses 12 common [online literature categories] as thematic entry points and [windows] as paths to lead users to deeply experience Yuewen's vast world of online literature.

The gift box mainly adopts hot stamping, embossing, laser and other techniques, emphasizing the collision of traditional craftsmanship and modern design. It adopts more easily degradable materials and simpler structures to achieve environmental protection.

[Fu Li] is the most important gift in this gift box. The picture echoes the gold-stamped pattern on the outer box, using the combination-disassembly-extension method to give users a more intuitive understanding of the classification of online articles.

19 Beautiful Pictures

Outdoor sports are indeed very popular in 2022, but to be honest, this Spring Festival gift box from Meitu is more like a plan for this year's Mid-Autumn Festival, because the uncle received at least 6 camping boxes during this year's Mid-Autumn Festival. Of course, Meitu's camping box is also very practical, especially with rich content, including a whole box of customized Want Want food.

20 Tustin

The Tustin×A1 New Year joint gift box is also full of snacks. The customized red chopsticks, snack clips, red envelopes and Spring Festival couplets are all practical, and the flavor of Chinese hamburgers is unique.

21 Sanqi Interactive Entertainment

Sanqi Interactive Entertainment's Spring Festival gift box is themed "Great Development of the Rabbit and Prosperity". A huge carrot handbag embodies the characteristics of the IP of the Year of the Rabbit. The "rabbit + carrot" elements are also incorporated into products such as portable tableware and nap eye masks, making the whole gift box both beautiful and practical.

22 World Show

Tianxiaxiu’s New Year gift box is themed “TIME Rabbit SHOW”, integrating some of the business areas involved into the rabbit’s “personality” to create seven rabbit images with different identities and distinct personalities: “Marketing Rabbit, Data Rabbit, Internet Celebrity Rabbit, Referee Rabbit, Acceleration Rabbit, Art Rabbit, and Technology Rabbit”. How come there is a missing PR rabbit?

The "painful daily life" of contemporary working people is complained about through the identity of "rabbit", directly hitting the pain points of people's souls. The whole gift box is brightly colored, lively and interesting, giving everyone a vibrant and rich visual experience.

In the era of evolution towards Web3.0, Tianxiaxiu has also specially prepared a Metaverse World Pass: a limited edition digital collection with a unique code and cannot be copied, which has a strong sense of "futurism".

23 FOTILE

FOTILE’s Spring Festival gift box uses an acrylic outer box, combining the theme of “Life Rising” and FOTILE’s three core technologies: “air, food and water elements”. The contents include seeds, water cups, aerospace aromatherapy, and blind box calendars.

24 Xinchao Media

Xinchao Media and "Shablei" have launched the "Spring Buds Blooming·New Trend" Spring Festival gift box. The gift box adopts a double-door mode. Xinchao IP "Xiaobai" and Shablei IP "Abu" hold Chinese knots representing happy reunion and good luck, opening the new year chapter for everyone.

The flavor of the New Year must be there! Xinchao has prepared a set of Shablu cookies, the latest flagship product of Shablu, chocolate cookies.

25 DJI

DJI’s Spring Festival gift box is themed on DJI HOME. The gift box contains: a 20-inch customized suitcase, 3 customized storage bags, a customized nap blanket, a customized Spring Festival set (Spring Festival couplets + red envelopes + blessing characters), and the most noteworthy thing is the customized building blocks - RoboMaster S1.

26 Longteng Travel

The theme of Longteng Travel's 2023 New Year gift box is "Reconstructing the Yearning for Journey", implying that in the new year, Longteng will continue to bring service surprises to users and let them enjoy adventures during their travels. The gift box consists of a portable suitcase, a desk calendar, a Year of the Rabbit red envelope, a notebook and a warm blanket, which not only conveys New Year's blessings, but also provides a caring companionship during the trip.

Longteng Travel sent the uncle three mini suitcases as New Year gift boxes. It is said that this mini suitcase is really good and can be hung on the big suitcase, so you can walk forward with one hand. It is very practical.

At this point, the 25+ 2023 Spring Festival gift boxes are complete~

Author: Almighty Uncle, WeChat public account: Almighty Uncle