Tianshui Malatang was copied by me using Taobao and turned into a dark dish

A bowl of ordinary Tianshui spicy hot pot has become the focus of everyone's attention. Under the popularity, many Taobao merchants began to copy it, but what are the results of the copy? Let's take a look at the analysis in this article.

After Tianshui Malatang became popular, some netizens planned to copy the same dish, but ended up making a weird dish.

For example, the hand-rolled noodles, a special ingredient, were rolled into an "Oli Gei" shape; the soul oil poured with chili peppers turned into a volcanic eruption; the soup base, which determines the taste, had a sour and astringent taste... Most of the foodies who wanted to try their hand at cooking suffered from tired hands and bitter mouths, and shouted "I will never dare to do it again."

In order to successfully eat the same spicy hot pot, some people who are clumsy in cooking choose to buy cooking packs on Taobao and JD.com, mainly the convenient Tianshui spicy hot pot; others give up on themselves and go to Meituan to find the same local food. Some businesses in related industries are also looking for their own way to make money around Tianshui spicy hot pot.

The reason why Tianshui Malatang became so popular seems to be due to the videos of amateur bloggers, which attracted followers from internet celebrities and netizens; at the same time, Tianshui’s local promotion of tourism and the deliciousness of Malatang itself may also have contributed to it.

Who comes from mountains, rivers, lakes and seas, but is confined to day and night, kitchen and love. For busy people, a trip to Tianshui and a bowl of spicy hot pot may be the best comfort for the soul.

1. Homemade Tianshui Malatang

Tianshui Malatang is all the rage, and those who can’t go to the site are almost crying with greed through the screen; at the same time, some clever kids choose to do it themselves, following online tutorials to make the same dish, intending to enjoy the delicious food without leaving home.

However, these smart people may fail in the production process due to lack of experience. The seemingly simple spicy hot pot may teach them a lesson in minutes, and their failure often occurs in the following steps:

First of all, the production process of hand-rolled noodles, which is the characteristic of Tianshui Malatang, has discouraged many netizens.

When making hand-rolled noodles, scald the potato starch with boiling water while stirring it. When the potato starch becomes viscous, add dry starch and knead it into dough.

However, some netizens have never been "dough actuaries" and can only add water when there is too much dough, and add dough when there is too much water. In the end, after using up a whole bag of starch, the dough is still as hard as "Oli Gei".

On the other hand, some netizens were kneading dough, and their hands were tightly wrapped by the dough. They could only imitate Heshen and yell: "Why can't I control my hands?"

In this regard, netizen Xiaona told Brother Pang: "It's hard to knead the dough from the beginning because it's hot and sticky. It's faster to find a handy tool, such as thick disposable gloves."

If you are lucky enough to succeed in the kneading step, you will need to roll out the dough and slice it, then boil water and cook the noodles before eating.

However, some netizens found that the noodles they made were like scumbags, which would break into two pieces when exposed to heat; even worse, some almost cooked a pot of paste.

Secondly, as the soul of Tianshui Malatang, making good chili oil is also a skill.

Add thirteen spices, five-spice powder, sesame seeds, etc. to the chili powder, heat the oil in a pan until it is 70% to 80% cooked, turn off the heat and let it sit for more than ten minutes, then pour the oil into the chili while stirring until it becomes a thick paste.

However, some netizens have a quick temper and pour chili peppers directly into the oil when it is being heated, which causes the oil pan to become angry and boil, and the scene is like a volcanic eruption.

At the same time, if the oil temperature is not controlled well, the red chili oil may become mushy and black, making the mouth that was originally expecting the spicy and fresh taste instantly filled with bitterness.

When pouring the oil, be sure not to use glass containers, otherwise you may get nothing but "broken pieces of peace".

Finally, the soup base of Tianshui Malatang is also the key to determining the taste.

First, cook a pot of chicken soup and set it aside. Then pour oil into another pot, then add hot pot base, ginger, tangerine peel, star anise, etc., stir-fry evenly, then add chicken soup, and finally mix with the chili oil.

However, some netizens said: "The color is not right when frying the hot pot base, and the taste is hard to describe after pouring the chicken soup."

Another netizen said: "The soup base I made leaked, and it felt like the milk was foaming, and the final taste was like shabu-shabu hotpot."

2. How to eat Malatang?

Netizens who choose to replicate the same spicy hot pot are likely to show a mask of pain when making it because they are not well-trained; at the same time, some netizens imitate the method of making pre-prepared dishes and use cooking packs to help themselves succeed.

Brother Pan discovered on Taobao that the Tianshui Malatang seasoning packet once became the champion of Taobao's hot searches, reaching 6.698 million views, an increase of 184% in one week.

Among them, in the store with the highest sales of related products, a 150-gram spicy hot pot seasoning packet is priced at 12.8 yuan, and a 200-gram hand-rolled vermicelli packet is priced at 9.8 yuan. Even those who are addicted to cooking can get a sense of accomplishment from cooking.

On the other hand, there are also people who know that their cooking skills are not very good and without the technical support of Lanxiang and New Oriental, they can only search the streets and alleys of their city for the same Malatang as Tianshui.

Brother Pan found on Meituan that at Beijing's Yanlanlou Halal Banquet chain restaurant, a single meal of Gansu Tianshui Malatang is priced at 45 yuan, and more than 1,000 people have marked that they want to buy it.

In Tianshui, Gansu, Haiying Malatang, which became popular because of the pain-wearing uncle, has received nearly 300 reviews on Meituan. One netizen said: "The internet is full of the 'happy smile' of the cooking uncle, and I can't help but want to see it too."

The popularity of Malatang has brought tremendous wealth to Tianshui, and some netizens have smelled business opportunities and started planning to make a fortune.

For example, a local barber shop in Tianshui was converted into a spicy hot pot restaurant overnight by its owner. Although the owner said there was no need to worry about the quality, some netizens still said: "They used to perm hair, but now they boil vegetables." "Don't eat hair in the spicy hot pot."

On the other hand, some netizens posted the secret recipe of Tianshui Malatang online as a means of attracting traffic, and said: "I learned it at a cost of 9,000 yuan, and I will share it with everyone for free."

In this regard, Brother Pang had a sense of déjà vu similar to the heroes in martial arts novels who lived in seclusion for many years and made their martial arts skills public, not seeking fame or fortune but only for the benefit of the people.

3. The smell of fireworks

How did the ordinary Tianshui Malatang suddenly become a hot topic on the Internet, attracting thousands of tourists to go crazy for its spicy taste? Brother Pan found that there seemed to be three reasons:

First of all, it is the boost from network traffic.

The explosion of Tianshui Malatang seems to be attributed to an amateur. On February 18, a Douyin blogger named "Yibei Liangbai Kai", who is from Tianshui, posted a video praising Gansu Malatang, which has attracted 1.4 million likes so far.

Afterwards, bloggers from all walks of life went to Tianshui to check in. For example, one of the top 100 UP hosts on Bilibili, Dao Yue She Food Encounter, posted two related videos in March, both of which were played over one million times.

At the same time, regarding the success of amateur blogger "A Cup of Cold Water" in bringing goods, some netizens said, "The Gansu Provincial Bureau of Culture and Tourism should give you a position." "I kowtow to you on behalf of Xihuang Avenue."

Secondly, local areas need tourism to boost the economy.

Tourism has always played a great role in boosting the development of local economies. For example, Zibo achieved domestic tourism revenue of about 63 billion yuan in 2023, a year-on-year increase of 68.42%; Harbin received 10.093 million tourists during the 2024 Spring Festival, achieving total tourism revenue of 16.42 billion yuan.

Today, the success of Tianshui Malatang has also promoted local tourism in Tianshui. According to Qunar data, since March, the number of bookings for Tianshui hotels has increased by 50% year-on-year, with an average order price of 177 yuan, the same as the same period last year.

Finally, Tianshui Malatang itself tastes good.

For many foodies, Malatang has always been a favorite; and the taste of Tianshui Malatang allows them to get double satisfaction of their mouths and souls while devouring the big pieces.

In this regard, some netizens said: "The hand-rolled noodles taste great, and this kind of noodles is hard to find outside." "Compared with other spicy hot pots, Tianshui spicy hot pot has more distinct flavors and a richer taste."

Today, the explosive popularity of Tianshui Malatang has caused netizens from all over the country to "fly northwest like peacocks", and they are about to melt this Gansu city with their enthusiasm.

Perhaps, those who travel thousands of miles to Tianshui do not just want to taste the feast, but also want to feel the hotness of life and the warmth of human fireworks through a food journey.

Author: Brother Pang; Producer: Daman

Source public account: IQ Tax Research Center (ID: gh_c55b3561ece1), the world is full of tricks, I will step into the trap for you!