After communicating with friends who made money on TikTok, I summarized these 20 ways to play!

Nowadays, many people have joined the Douyin game. Some have done well, while others have not met expectations. So, how can we make Douyin a success? The author of this article summarizes and shares 20 ways to play Douyin. I recommend this article to those who are interested in Douyin. I hope it will be helpful to you.

Some time ago, I communicated with some friends who were doing well on Tik Tok.

Because the content of the discussion is rather mixed and contains some fragmentary opinions, I have specially sorted them out today and shared them with some friends who want to join Douyin.

1. Tik Tok is a channel for acquiring customers and realizing profits

This is an old question, from a business perspective.

What is Douyin? Should I make Douyin?

It depends on whether you have a deep understanding of this positioning. Douyin is a new channel for acquiring customers and realizing monetization.

2. Tik Tok must create content first

If you don’t know how to create content, you won’t be able to do well on Douyin.

Whether you are shooting short videos or doing live broadcasts.

You should constantly refer to and compare accounts; the content is your bait for acquiring customers and closing deals.

3. The core advantage of Douyin is visualization

Whether you are reading text, pictures, or listening to audio, none of them is as direct as Douyin videos and live broadcasts. The sense of scene immersion is fast, strong, and accurate.

No need for users to think, just follow.

4. Must have a distinct personality

If you want users to pay attention to you and want to sell goods through live streaming, you must have a distinctive personality.

A bankrupt boss? A primary school teacher? A single beauty? A left-behind woman?

The more distinct your personal image and personality are, the easier it will be for users to identify and like you.

5. Stimulate users’ emotions

What is a TikTok content creator?

We are essentially content actors, and the purpose of our filming is to cater to the content consumption needs of our customers.

For example, quarrels between lovers, relationships between mother-in-law and daughter-in-law, failed businesses, repeated feuds between brothers, etc.

Just remember one thing: don’t break the law, don’t mislead, and don’t violate public order and good morals.

6. Make Douyin vertical

When creating Douyin, you must first determine the purpose. Selling goods? Entertainment? Knowledge? Etc.

After having a general positioning, it is necessary to further subdivide it and find a more vertical positioning.

In Douyin, segmented positioning is the blue ocean.

Don’t try to do something big and comprehensive. Even if it’s Oriental Selection or Make Friends, they have their own positioning in terms of products and tone.

7. Don’t ignore Douyin locals

For most merchants who run physical stores offline, it is imperative to do a good job in Douyin’s local business.

Large flow and accurate.

It can be said that the influence of Douyin in the same city must be higher than the ratings of local TV stations.

Therefore, when you post content on Douyin in your city, it is equivalent to advertising countless times on local TV stations and outdoor billboards.

8. Tik Tok Matrix

If the account focuses on personal IP, there is no need to create a matrix.

But if you are working on a corporate IP or a team account, you need to create a matrix.

What is corporate IP? For example, Oriental Selection also has accounts for fresh food, wine, clothing, etc.

What is a team account? For example, Simba’s own apprentices.

9. Don’t be afraid of duplication

Don’t be afraid of repeating content when shooting short videos on Douyin

One is that if you shoot a clip that has been shot by others, you can also shoot it and add some of your own elements, it may become just as popular.

Secondly, when you sell your own products, you must continue to emphasize the benefits of your products, wear the same clothes, appear in the same scenes, and perform the same actions to strengthen users' cognition and shape your own visual hammer.

10. Sell directly without laying the groundwork

For ordinary individual sellers, you can sell goods directly on Douyin and tell users directly that you are the merchant.

Don't lay the groundwork. It's just like when you open a store on a main street, you need to publicize it with great fanfare.

11. Don’t underestimate the power of TikTok recommendations

Don’t underestimate the power of Tik Tok’s recommendations based on interests, relationships, searches, and interactions. It’s very accurate.

So no matter what products you want to sell and what kind of customers you want to serve, you need to find the characteristics of these users, shoot relevant content, and combine related products.

12. The expressiveness and appeal of Tik Tok content

Since we are all content actors, if we want to attract users to watch and resonate with them, we must strengthen our expressiveness and appeal.

The most important thing about content is to stimulate emotional value!

So if you don’t even have the basic ability to mobilize emotions, it will be difficult to do well on Douyin.

This ability to mobilize emotions does not mean being exaggerated or exciting, but rather catering to the user's emotional state in a certain scenario.

13. Diligence is also a required course for Douyin

Diligent video shooting and live streaming are also compulsory courses for Douyin.

Before you become a big anchor or a big star, in addition to creating good content and products, you should do more business.

Shoot more videos and do more live broadcasts to give users more opportunities to get to know you.

14. Go directly to the place of origin

If you want to sell goods, go directly to the place of origin.

Go to the factory to take pictures of the assembly line and the shipping site, and go to the orchards and fields to take pictures of the original ecological environment.

15. Make a hot-selling meal

Be sure to set up a hot-selling package with large quantity, good price and good quality.

The purpose is to make most people want to buy at first sight, understand your product, and even become repeat customers.

16. Four in One

The account information settings, video content, products, anchors, live broadcast anchors, and products in the window should be fully consistent.

Don’t let users see that the information on the video host, product, live broadcast, and display window are inconsistent, which will greatly waste traffic.

17. Create user memory points

What is your visual hammer? Wearing red clothes every time? Getting out of a sports car every time? Being surrounded by a beautiful woman every time?

What is your text staple? What is your opening statement each time? What is your closing statement each time? What do you say to the user each time?

Including when live streaming, some bloggers will place a pet, ornaments, or a big gong or drum, etc.

Create a memorable moment for your users.

18. Drain traffic to private domains

Not a star or an internet celebrity, just a businessman and a small content blogger.

Then you must find a way to direct traffic to the private domain, whether it is an introduction or a fan group and so on.

But don’t do it at the beginning. First, increase your own fans, increase the live broadcast traffic, and set up private domain services, and then guide.

19. Don’t be careless about basic information

For newbies who are new to Tik Tok, when posting short videos, small details such as video cover, introduction, tags, and comment replies must be done well.

I have seen many people who, after posting their videos, never leave comments in the comment section and never respond to user comments.

20. 100 forms of presentation

To be honest, so many users across the country are shooting Douyin.

You cook delicious food, he cooks delicious food, and it seems like there is nothing to photograph.

In fact, on TikTok, the essence of the content remains unchanged, and there are only a handful of categories that can be filmed.

For example, food, dance, finance, making money, singing, comedy, agriculture, rural areas and farmers, etc. The core difference is the new style. For example, take pictures of food, five-star chefs take pictures of food in luxury hotels, small restaurant owners take pictures of food, 60-year-old grandfathers take pictures of food at home, 20-year-old girls take pictures of food on the street, couples, lovers, fathers and sons, mothers and daughters, etc.

Only the scene, characters, plot, etc. have changed. With just a slight change, you will have a new account.

The purpose of sharing these contents with you quickly is to tell you that being a good Douyin player is a systematic project. It takes time and energy to continue to try and fail in order to have a chance of success.

If you give up after only shooting a few dozen videos, then you are doomed to fail.

For most people, hard work + correction can beat most people in making TikTok!

Author: Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"