How does Shopee optimize data? How to do it?

On the Shopee platform, everyone must understand the data. For e-commerce stores, everyone can only use various data to distinguish the actual situation of their own stores. So how does Shopee optimize the data?

How does Shopee optimize data?

1. Optimize click-through rate

First of all, the main picture of the product should be clear and its function should be immediately apparent. If it is clothing, it is best to show the effect of wearing it.

Secondly, the product title should contain appropriate keywords. If it is a brand, the brand status should be clearly written, and it is best to add some emoticons. The price should be competitive, and it is best to have a discount label to attract buyers' attention.

Secondly, set focus points. If there are likes and good reviews, you can give gifts to increase the number of likes and reviews of the product. Check if there are similar hot-selling products on Shopee and optimize them. It should be noted that you cannot use the same product title or picture, which may cause it to be removed from the shelves.

Finally, merchants should operate carefully and strive to obtain platform labels such as preferred seller, mall seller, LPG, etc. The specific rules required to obtain such labels need to be consulted with the account manager.

2. Change keywords regularly

After a period of time, keywords will change. The selection of keywords should be based on the changes in current trends, including the changes in search rankings of popular keywords, click-through rates and conversion rates. Based on these changes, sellers can make corresponding adjustments based on the hot search terms in Zhixia data. At the same time, you should also regularly search for similar products on the front end and optimize your product keywords based on the current hot sellers.

3. Optimize according to the purpose of product exposure

For low-priced traffic-generating products, do not focus too much on the ROI of a single product, but rather on changes in store traffic and order volume, while also performing keyword screening and price adjustments. If the product focuses on the ROI of a single product, sellers should pay close attention to changes in CTR and CR and optimize the product every week. If the product is a clearance sale or a sales boost, try to increase product exposure and sales as much as possible if CPO allows.

If Shopee wants to optimize its data, it needs to start from operations. The optimization of various data is a relatively slow process. If the store data is not good, the store's order volume will not be very high, and the profit will not be very high either.

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