After watching the World Cup, there are still many good copywritings to read

The charm of football is not only in winning the game, but also in the spirit of continuous struggle for football. The World Cup has come to an end. A generation of stars brought us wonderful games and also left us with endless good copywriting. Let's follow this article to take a look.

The 2022 World Cup has come to an end, and the final was a drama-filled final:

Defending champion France was sleepwalking in the first half, and Argentina took an early 2:0 lead. Mbappe woke up from his dream 10 minutes before the end of the game and equalized the score in 97 seconds.

Everyone sighed: Butterflies can’t fly across the ocean, Messi is going to fall in the final again...

Who would have thought that in extra time, Messi would come down from the sky and help Argentina take the lead again! Just when we thought the game was over, Mbappe scored a penalty kick 3 minutes before the end, and the two teams were back to square one again.

In the end, Argentina and France played a full 120-minute match and a penalty shootout to decide the winner, completely ignoring the fact that in faraway China, a large group of people were suffering from fever and staying up late...

Fortunately, the two teams contributed to the most exciting World Cup final in the past 20 years. After this game, Messi is worthy of being the world's best football player, and Mbappe has secured the position of "crown prince".

The World Cup is over, but these World Cup copywriting still echoes in my mind:

01

For those who need coincidences, coincidences are there.

For those who believe in the team, the team is here.

——Quilmes beer, Argentina

This is an advertisement that was all over Argentina before the World Cup. It is from Argentina's "national beer" Quilmes.

The commercial uses a superstitious way to list the similarities between 2022 and 1986 (when Argentina won the championship), including that both World Cups were played at 12 noon, it rained in Buenos Aires on Christmas of the previous year, and neither year was a leap year.

Finally, in the bar, someone pointed to the sky and said, "In 1986 we had the best team in the world." Everyone thought for a moment, then smiled at each other - "It's still the same now," and then everyone started cheering.

02

"We never have 1% pressure on you, but there are 40 million people who expect you to do something perfect. We don't understand that even if you are the best player on the planet, you are only one person after all."

This is a long poem written by Argentine player Enzo Fernandez for his idol Messi when he was 15 years old.

At that time, he would never have dreamed that six years later, in last night's game, he would be able to stand next to Messi, lift the World Cup trophy with him, and win the World Cup "Best Newcomer Award" himself.

03

This is the strength of French football.

He Wei, known as the "football poet", has a hoarse voice and sincere emotions in his commentary, which sometimes makes people's blood boil and sometimes makes their eyes brimming with tears...

The commentary he gave when receiving the runner-up medal in France used a poetic language to explain to people the secret of why French football has been ranked among the best in the world for many years.

Excerpt from the text:

If you have ever flown over Paris by plane, you will find that the most eye-catching thing is not the Seine River, the Louvre, the Arc de Triomphe, Notre Dame, or even the towering Eiffel Tower. You will be amazed by the football fields that are scattered all over the place. This is the power of French football.

In the suburbs southwest of Paris, there is not only the Palace of Versailles, but also the famous Clairefontaine National Football Academy. Since the early 1980s, over the past 40 years, countless talented teenagers like Henry, Trezeguet, Anelka, and Mbappe have begun to receive scientific, systematic, and complete personality and football training here. They start running at 7 a.m. and accelerate their progress in knowledge learning and football training. This is the power of French football.

04

You were a teenager, and you lost to the teenager.

"Finally Becoming the King of Football" is jointly produced by Xinhua News Agency Client and Douyin, and the content is planned by Douyin @李程远不远.

The narration uses simple and fluent short sentences to tell the story of Messi's World Cup experience from 2006 to 2022. The words are full of rhythm and dramatic conflicts, just like Messi's career.

Excerpt from the text:

In Russia in 2018, the Argentine Football Association was in a mess. You survived the group stage, stopping and shooting, but Mbappe rose in the knockout stage, rushing like a lightning. You looked at him with a complicated look, you were a teenager, and you lost to the teenager.

Will you come back? What will the world be like in 4 years? Finally arrived in Qatar in 22 years, you are 35 years old, how are you doing? I heard that you were just laid off in middle age, what about being a wingman in Paris? In the first game of the last cup, you lost unexpectedly.

But, all the glory of the past and all the cruelty of the present have joined together to shape you into who you are today.

You know how to face all the sorrows and strengthen your faith, so there was a closed-door meeting in the locker room. You know how to take responsibility alone and create miracles, so you received the ball at the top of the arc and kicked it to the ground against Mexico. You know that the key to being a big brother is sharing, so you made all kinds of through balls, and when they missed the ball, you went over to comfort and encourage them.

You were determined to take back what you had lost, so you defeated Croatia and faced France head-on. That night, from a 2:0 lead to the opponent's counterattack, when you held the defense, fell down and got up, when you crossed the crowd, made a divine shot, and in the end, you scored the penalty calmly. I always felt that behind the miracle, there were many young people of you.

From the youth of 19, I never forgot it, and in the deadlock of more than 30 years, I gained an echo. The twilight of the gods finally reflected the colorful clouds in surprise. There is the stew of time, the ups and downs of every second, which is the road a person must take to realize his dream. In 2022, Messi's grand dream has been fulfilled, and I hope our dreams can be ignited by this. Goodbye World Cup, and goodbye to 2022.

Finally, the 2022 World Cup has come to an end, and our 2022 is also coming to an end. Last night, we witnessed the miracle of football, and tomorrow, let's create our own miracle.

Author: kuang13

Source: WeChat public account "Copywriting Free Shipping (ID: kol100)"