With 2.09 million followers in one month, the "ceiling female rapper" on Douyin exploded as soon as she opened her mouth

This article mainly focuses on the Douyin blogger @刘学坤, also known as Zhang Tiegang, who used the contrast between her rural dress and the top female rapper to become popular and grow rapidly, providing a direction for ordinary people to become popular. It is recommended for people who want to become popular on short video platforms to read and learn from.

People who are good at creating contrast will not be too bad at making Douyin videos.

Why do I say this? You see, this year, many people have become popular because of the contrast: the "Grey Wolf's Sheep" who looks sweet but can kill a sheep in 8 minutes; the " Bottom Hot Kid" who changes so much before and after the cross-dressing that brands are vying for cooperation; the serious and steady host in the news studio, but behind her is the funny girl "YOYO Sauce" ...

Recently, a person named “Liu Xuekun” from a village in Northeast China also grasped the element of contrast and quickly became popular, gaining 2.09W followers in just one month!

With her bare face and wearing a bright red flowered jacket, she stood on the roadside and sang a cover of the English song "Plain Jane". Although the lyrics were so dense, she was still able to perfectly control the pronunciation and rhythm. So far, she has received 3.47W likes.

If you haven’t seen it, you can click on the video and feel the contrast in her that seems contradictory but can coexist.

Since she sang this pure English rap very well, netizens gave her high praise, saying that she was "a European and American singer who was confined at home due to the epidemic" and gave her nicknames "Country Rihanna" and "Northeast Spicy Chicken".

Surprisingly, "Liu Xuekun", who was gaining momentum on Douyin, suddenly started a live broadcast on Kuaishou, and his debut performance was very impressive.

Today we will talk about how "Liu Xuekun" became famous by using contrast, and why she wanted to "abandon Douyin and go to Kuaishou".

There is a key figure in the "Liu Xuekun" video, which is her grandmother. The name Liu Xuekun is actually her grandmother's name. When she was playing short videos a few years ago, her name was Zhang Tiegang. She named herself "Liu Xuekun" to fulfill her wish of making her grandmother famous, which she has now achieved.

Some of her early videos started with her grandmother in front of the camera, saying some incomprehensible words, and then the camera turned to Zhang Tiegang singing these words in standard style, while her grandmother, wearing a baseball cap, stood by, doing her own thing, shaking her head to the music.

Using this method of contrasting the before and after, Zhang Tiegang posted more than ten videos in a row. The data and comments received good responses, so she started a new idea.

She no longer stayed at home, but stood on the roadside in the village or in the fields in the village and sang both Chinese and English songs.

It wasn't until she covered the English song "plain jane" that, despite the rural scene behind the song, Zhang Tiegang's fluent and fast-spoken English rap created a huge contrast, making her quickly popular and gaining more than 680,000 fans in just one week.

After Zhang Tiegang became famous, she shot two MVs in a row with very distinctive personal style. She was still wearing a big flowered jacket, without beauty mode or filters, and the background was either a cabbage field or a tree. In stark contrast to the beautiful MVs of others, she wanted to carry the "earthiness" through to the end.

Zhang Tiegang, who has posted 50 works on Douyin, has left a deep impression on everyone. Many fans are full of praise. Some praised her professional conversion of true and false voices, and some praised her voice for its taste.

The Tik Tok singer "Guo Congming", who has 37 million fans, also praised her for her excellent oral skills;

When he sang a cover of Lu Han's new song, Lu Han himself came out to praise him.

Some brand official accounts also came to Zhang Tiegang's comment section to play with memes, for example, "Xtep Official Flagship Store" used Wang Feng's favorite line from "The Voice of China": "Please tell me about your dream";

Some fans also noticed that Zhang Tiegang without makeup looks somewhat similar to Che Che, the director of "The Rap of China";

For this reason, Zhang Tiegang specially posted a video and called out to Che Che: "Do we look alike?" Unexpectedly, Che Che and his wife both went to the comment section to leave messages and interact.

From the production of the video content to the comments in the message area, we can see that she first established the image of a rural peasant woman, and then shocked her fans with her professional singing skills, creating a strong contrast in vision and hearing. Her bare face and big flowered jacket are repeated memory points, and there is also rural interest in the video. No wonder she can successfully detonate the traffic of Douyin.

In each of our hearts, don’t we all have a dream of turning from an ugly duckling into a white swan? In a sense, Zhang Tiegang also hits the dream in our hearts.

As Zhang Tiegang became popular, many voices also followed.

"Was she a professional singer?"

"You sing English songs so well, did you study abroad?"

"Does she have a team that deliberately packaged it like this?"

Some people even asked a very outrageous question: "Is she a top student who was abducted to the village?"

Although Zhang Tiegang explained that she has no team and only two brothers and a grandmother, many people still don't believe it. So she simply let everyone guess and kept her previous works. This move made fans more curious about her past.

As one of the curious netizens, I found out that Zhang Tiegang was actually born in the 1990s and had no experience studying abroad. She just loved singing and taught herself the songs on TV when she was very young. After growing up and graduating, she worked in Beijing and sang in many bars. Finally, she chose to return to the countryside in 2017.

She sings English songs very well, and she learned them word by word by using Chinese notations. There is no trick, she just practiced over and over again.

"Xiaotiegang" is her secondary account. In 2020, she posted "Before returning to the village VS after returning to the village" on her account. It can be seen that she used to wear European and American makeup and was also an urban girl who loves beauty.

There are also exquisite videos of her singing with makeup on Xiaohongshu’s social account, which is indeed very different from her current image of a rural peasant woman without any beauty filters, and her various data are also far worse than they are now.

Why did you not become popular when you sang before, but become popular now?

On the one hand, she found her niche. It was hard to make a name for herself in the city, so she went back to the countryside and became the best singer in the village, which showed her personality.

On the other hand, she took the contrast to the extreme. At first glance, she looked like a country peasant woman wearing a big flowered jacket, but in fact, she was a very talented hidden rapper.

In addition, it is not certain whether she has a team, but I believe that she must know how to operate short videos.

Because Zhang Tiegang's videos also include some interesting moments, such as when a song is being sung and you are listening intently, a small insect flies into Zhang Tiegang's mouth;

Zhang Tiegang was singing enthusiastically when his grandmother suddenly interrupted him.

The song was interrupted and the video ended suddenly, leaving a lingering feeling that made people want to continue listening to her singing.

In order to retain her fans, Zhang Tiegang always tries to make things funny in the video. A few times when she was singing, someone suddenly flashed behind her:

At this time, people watching the video will be shocked and wonder what that was, so they either watch it a few more times or look for the answer in the comments section.

Therefore, the reason why Zhang Tiegang is so popular now is not only because of luck, but more because he has combined his own strength to find the right positioning and characteristics (contrast) and persist in doing it.

Zhang Tiegang uses the account "Liu Xuekun" and joined Douyin in July this year. He currently has 2.15 million followers.

On November 24, Zhang Tiegang chose to go to Kuaishou to start his live broadcast debut.

She was still wearing the big flowered jacket that day, with a group of relatives and friends behind her, and a banner that read "Welcome Dear Friends" on the door. She sang many Chinese and English songs. The final data of this live broadcast was very good, with a total of 81.21 million views and an increase of 590,000 followers.

She is obviously very popular on Douyin, so why would she go to Kuaishou for her live broadcast debut?

We all know that Kuaishou has penetrated deeper into the grassroots than Douyin. Words like "earthy" and "old iron" seem to originate from Kuaishou. Rural-related videos are actually the basic foundation of Kuaishou. Zhang Tiegang's live broadcast style is actually closer to Kuaishou.

In order to support this live broadcast, Kuaishou created an event warm-up page in advance, which made her appear on Kuaishou's hot searches many times.

Moreover, Zhang Tiegang first started playing short videos on Kuaishou in 2017. She now has 2.46 million fans, many of whom have been following her for five years and have witnessed her rise to fame step by step.

I think it’s just like her Kuaishou profile: "The small iron jar is the hope of the whole village." When Zhang Tiegang becomes famous, she will definitely go back to the original place for the whole village to witness it.

In fact, whether on Douyin or Kuaishou, Zhang Tiegang is an amateur but has delivered a good answer. You know, the competition in the music track is not small!

Now Zhang Tiegang has attracted millions of fans through short videos and singing, and then she stepped into the live broadcast room. I don’t know what surprises she will bring in the future, so we can look forward to it.

From Zhang Tiegang’s popularity, we can see that more and more ordinary people are being seen and finding new ways out. If we want to imitate him, no matter which platform we are on, we must first find our own position so that we can aim for the right direction and grow rapidly.

Author: Uncle Akiba

Source: WeChat public account "Uncle Qiuye (ID: qiuyedashu)"