How to do well on Amazon Japan? What are the tips?

In Amazon, when you open a store, you generally need to choose a good site first. After choosing the site, you need to examine some of the popular products on this site and people's living habits. How to do a good job on Amazon Japan?

How to run Amazon Japan well?

1. Product selection

When selecting products, you must pay attention to product differentiation and quality advantages, because selling products on Amazon Japan is not like selling them on the European site, where products are popular and the appearance is similar. The Japanese pay great attention to craftsmanship and will pick out very detailed problems, so the details of the products must be handled well on the Japanese site. Products with poor quality do not need to be considered. Products that do not conform to Japanese consumption habits (strong copyright awareness, product functions, enthusiasm for new products, very poor English proficiency, etc.), living habits and aesthetic concepts are destined to not become a hit even if they are sold; the low-price traffic-attracting method is certainly useful, but it cannot be used for a long time. Not only does the low price not work on the Japanese site, but the same is true on the European site. If the product quality is good and the listing is optimized, there is no need to worry about no sales when the ranking rises to the first search page.

2. Operational details

When naming your seller account, try to choose a good name that is easy for Japanese people to understand, because Japanese people prefer local products. Japanese people love new things, but they recognize Japanese localized products more. Therefore, you need to make your store more localized and easier to gain customer recognition.

In addition, the categories on Amazon Japan are much smaller than those on the U.S. site. When releasing products, it is recommended to place them in larger categories, otherwise the small categories will be smaller in size. When placing advertisements, long-tail words should be used with caution. It is recommended to use a combination of precise and general matching keywords. For unpopular new products that have been released not long ago, it is not a good idea to directly use big words to target CPC. You should use more precise words to increase product exposure.

It may be very difficult to get a high rate of reviews on the Japanese site. According to the survey, the review rate on the Japanese site is much lower than that on the European site (Germany has the lowest review rate among European sites, and Japan is even lower than Germany). But it does not mean that there is no way. Partners with high Japanese proficiency will be very popular in this regard. The Japanese have very poor English proficiency, and the main purchasing group is middle-aged and elderly people. If you can make Japanese customers feel comfortable when communicating with you, you have a great chance of getting a five-star review.

3. Technology

SEO optimization, in-site advertising optimization, etc. are all indispensable for the operation of Amazon Japan. Take in-site advertising optimization as an example. First of all, placement is still a must. As more and more sellers pour in, competition in various categories is unprecedentedly fierce. In such fierce competition, if you want to make your products stand out, natural traffic alone is far from enough. In this case, in-site advertising can display your products on the front page of search results, and can display your products on the detail page of similar competing products. These displays greatly increase the chances of a deal. In addition to in-site advertising, as a seller on the Japanese site, you can also use Japanese favorite social media platforms (Twitter) and other platforms to carry out activities, fan interaction and other marketing methods, combined with in-site promotions to drive traffic to the store.

If you want to do well on Amazon, you first need to understand the characteristics of Japan. For example, Japan pays great attention to the quality of products, so you must control the quality of products when doing business on the Japanese site.

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