What is the idea behind Amazon's new product promotion? How to do it well?

For Amazon merchants, after opening a store, they need to do a good job of promoting the store. Promoting Amazon stores is conducive to obtaining traffic and sales. So what is the idea of ​​Amazon's new product promotion? The following is an answer for everyone.

What is the idea behind Amazon’s new product promotion ?

1. Make full use of platform support

The platform supports it and the sellers work hard. Of course, in this process, most sellers will increase some orders and reviews, but this is risky, so the most important thing is to be real and avoid excessive order increase, otherwise it will affect the merchant's account security.

First of all, merchants must make full use of the traffic support period after the new product is launched. There will be a certain time support period for launching new products on many platforms. Amazon will also give a support period of half a month to one month for newly uploaded products by sellers. Therefore, sellers will make full use of the traffic support time to promote product sales and help improve product rankings.

2. Set your own product prices

Product price can be said to be a very important factor in the new product promotion period. As mentioned above, if there is no sales or evaluation in the new product stage, product price will become an important factor in attracting users. So how to set product prices during the new product launch period? Higher than cost is the most basic, because higher than cost can make sellers profitable, but pay attention to the price comparison with other competitors' products. Generally speaking, try to be lower than the merchant's competitors, or use coupons to attract consumers' attention and purchase.

3. Pay attention to the search and use of long-tail keywords

In the selection of product keywords, long-tail keywords are generally preferred or very suitable for new products, because these long-tail keywords have much less competition than those easy-to-use core keywords, which reduces the difficulty of competition and increases the opportunity for sellers to display their products. Of course, the selection of long-tail keywords is not all keywords. Sellers still need to choose conversion rates and products that are suitable for merchants, while highlighting the product features of merchants to make products more competitive. After all, conversion rates are an important factor for Amazon to evaluate product quality and whether to give products high weights.

For most sellers, running an Amazon store is very important. After all, many merchants have invested a lot of time, energy and money. Therefore, if you want to achieve good results, you need to understand Amazon’s ideas for promoting new products.

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