Is Amazon's cross-border e-commerce reliable? Is it legitimate?

Now more and more merchants are starting to do business in overseas markets, and choosing a platform has become a headache for many merchants. After all, the difficulty of entering the platform is different, the mechanism is different, and the support is also different. So is Amazon's cross-border e-commerce reliable?

reliable

1. Is Amazon's cross-border e-commerce legitimate?

Amazon e-commerce is formal. Amazon is the largest e-commerce platform in the United States and has sites in many countries.

2. Advantages and Disadvantages of Selling on Amazon’s Cross-Border E-Commerce Platform

advantage:

1. Face large-scale consumers directly

Many people shop on Amazon. As of January 2017, Amazon Business had 400,000 customers. According to a BloomReach survey, more consumers are starting to search for products directly on Amazon instead of Google. Consumers are happy with Amazon. If you already sell products on Amazon, you can also sell them on Amazon Business.

2. The platform has powerful B2B services

Amazon is said to spend more than $13 billion on research and development each year. The platform provides a very good user experience, which helps stimulate sales. Amazon Business provides B2B sellers with a variety of professional services, including quantity discounts, business quotations, procurement software integration, and tax-free procurement.

3. Streamline the order fulfillment process

If the seller chooses FBA, Amazon will help you deliver the order. The seller only needs to send the product to the Amazon warehouse, and Amazon will be responsible for the subsequent sorting, packaging and delivery process. In addition, Amazon also helps FBA sellers provide relevant customer service, such as refunds and returns.

shortcoming:

1. You need to give up some profits

Depending on the product category, sellers are required to pay a 6%-15% final transaction fee (except for some products). In addition, there are FBA fees.

2. Sellers exist as a whole

It is difficult to establish personal connections with buyers or differentiate yourself from other competitors. On the Amazon Business platform, buyers can easily search for the lowest price supplier and then purchase products from them.

3. Limited communication with buyers

Amazon restricts the way sellers communicate with customers and also regulates the information contained in the packages sent to buyers. Amazon considers this to be its customers, not the sellers. Therefore, it is difficult for customers to know your brand name and establish more connections.

4. Data and Management

Uploading product information to Amazon is very time-consuming. Each product category has its own regulations. The way product information is organized greatly affects the product's exposure and sales rate.

In general, Amazon's cross-border e-commerce is reliable and formal. After reading the advantages and disadvantages of Amazon's cross-border e-commerce introduced in the article, if merchants decide to do it, they can rest assured to enter.