How to set up an Amazon advertising portfolio? What are the suggestions for setting up?

After opening a store on the Amazon platform, merchants must do a good job of promotion. Only by promoting the store can better results be achieved. In fact, Amazon merchants can set up Amazon advertising combinations. So how to establish an advertising combination?

How to set up Amazon advertising portfolio ?

Step 1: Log in to Amazon Seller Central and find the ad.

Step 2: Click the Create Ad Portfolio button in the left navigation box and set the ad portfolio name.

Step 3: Link your campaigns to your ad bundles using the ad selection tool.

Step 4: Set the advertising budget or operation date independently. After the ad is effective, it will be displayed on the product detail page and in search results.

Here are some more tips for ad group setup:

1. Delivery time: It is recommended not to set an end date when setting the advertising portfolio budget.

2. Report type: Performance data filtered by advertising portfolio can better help sellers analyze and optimize advertising campaigns.

3. Budget type: Through the budget cap, you can control whether the advertising portfolio stops spending and whether the advertising campaign in the advertising portfolio stops providing advertising. Sellers can also gain many advantages through Amazon's advertising portfolio, such as unified budget, no need to worry that multiple ads will exceed the budget of brand activities; through a unified view to view the advertising performance of merchants and improve efficiency.

Most importantly, merchants can better control the costs of multiple ads and get the details of simplified billing through the latest bill. If your expenses will be summarized according to the advertising portfolio, and detailed advertising campaign cost accounting will be provided under each advertising portfolio to reduce many unnecessary troubles.

Therefore, Amazon sellers should also be familiar with the operation of ad groups, especially when they forget, making full use of ad groups can bring better results to merchants and effectively improve conversions. Of course, when combining, merchants should also choose ads that are suitable for their products and set appropriate budgets and delivery times to bring greater exposure and conversions with less advertising costs.

When setting up an Amazon advertising portfolio, merchants must consider the current development of the store, because the advertising settings at different stages are different. Some companies ignore this issue, resulting in unsatisfactory promotion results. In addition, when promoting, merchants should also consider trying other promotion methods.

Recommended reading:

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What is the appropriate click-through rate for Amazon ads? How to improve it?

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