What is the use of Amazon's shopping cart? What are the conditions?

There are still some barriers to getting a shopping cart on Amazon. For many friends, it is very difficult to own a store on Amazon at the beginning, but many consumers habitually add a shopping cart first. What is the use of adding a shopping cart on Amazon?

What is the Amazon Add to Cart function?

First, from Amazon's perspective

Customers are willing to add products to the shopping cart or favorites, which is the first step to promote traffic conversion. After this step, customers are more likely to place orders. Therefore, adding products to the shopping cart is the closest step to the transaction. The value of adding products to the shopping cart is self-evident.

A9 algorithm core:

Conversion rate; buyer satisfaction rate; retention rate;

Amazon mainly relies on the above three values ​​to calculate the weight of products. The higher the weight, the more traffic it can get. The most weighted is the conversion rate, so order placement and advertising are the most concerned in operations. Buyer satisfaction rate is to assess whether the seller's products are good enough.

Retention rate is an indicator used by Amazon to calculate user retention. Retention is the last step before conversion. Even if no transaction is completed, Amazon will attach importance to it and increase its weight.

For example, when a user selects a product, he browses 5 items and adds two of them to the shopping cart. Then these two products are retained by the user because they are liked by the user. The user may not purchase them for the time being due to time, money, etc.

Based on the effectiveness of add-to-cart, some service providers took the opportunity to enter the market. As a result, many people were cheated and thought that add-to-cart was ineffective, but this is not the case.

To effectively purchase, the following conditions must be met:

1. Be sure to search for keywords to find ASIN and add it to cart or wish list, which will be good for ranking.

2. It must be a real account, and if the amount is large, multiple accounts must be used to avoid correlation and ultimately being judged invalid.

3. It must be a local high-quality IP address of the real site, so that the traffic can enter the seller's backend.

4. It is best to purchase during the day when most of the items are in the local country.

Amazon Add to Cart allows users to keep track of price fluctuations and inventory quantities of the product. For merchants, Add to Cart indicates that users are interested in purchasing the product, so merchants still need to find ways to get the shopping cart.

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