What are the risks of Amazon Refurbished links? When is Refurbished appropriate?

There are many violations in the process of opening a store on Amazon, and merchants need to try to avoid these violations. However, some merchants know that certain behaviors may violate the rules, but they still take risks for a certain purpose, such as refurbishing links. So what are the risks?

What are the risks of Amazon Renewed links ?

【1】Because the refurbished ASIN will have two SKUs, it will be useless once competitors discover it and complain to Amazon.

[2] Some sellers have completed brand registration and use their own brands and trademarks, but after doing so, their listings were removed due to infringement.

【3】Sellers who have successfully operated the system reported that although the listing did become a new product after being refurbished, the traffic also dropped to 0, which did not have much impact on sales.

When is it appropriate to refurbish a listing?

【1】Sellers whose review scores are too low but do not want to move their inventory out and put it back in.

【2】FBA products whose ASINs have been removed from shelves, banned from sale, or required to be relocated.

Note: This method can save many Amazon sellers the trouble of moving warehouses and changing labels, saving both cost and time.

There must be some benefits to this unconventional operation of link renovation, otherwise there wouldn't be so many sellers who keep opening case mappings at the risk of having their stores closed. The specific benefits are as follows:

Resale of slow-moving goods:

In a popular sense, slow-moving products are those that have been on the shelves for a period of time but have no sales and no one is taking care of the links. After failing to promote new products, many Amazon sellers often look worried when facing the slow-moving FBA products in the Amazon warehouse.

Renovation of old categories:

The products in many stores are time-sensitive and are very popular in a certain period or season. If the operations cannot revive these categories, they can be refurbished through links, turning old products into new ones, and at the same time enjoy Amazon's support for new product traffic.

Infringing products removed from shelves:

After the links suspected of patent infringement are refurbished, they must be sold out as quickly as possible and not resold to minimize losses.

Operations after becoming regular:

In short, products that need to be refurbished have some problems, big or small. Violating platform rules and doing non-compliant operations will inevitably be punished by the official. The market tends to be compliant, and as sellers, we must avoid going against the wind.

The risk of Amazon refurbished links is still relatively high. The most feared thing is that your competitors will discover and complain. In addition, sometimes after the refurbishment is successful, the traffic drops to 0. It is also possible that the refurbished products may be refurbished to the point of involving infringement and eventually be removed from the shelves by the system.

Recommended reading:

How to set up Amazon Prime Day discounts? Why can't I participate?

What are the criteria for Amazon Prime Member Day submission? FAQ

What is automatic removal from Amazon US? What are the advantages?