Does Shopee’s top promotion cost money? How does Shopee operate?

There are still many merchants on Shopee who use pinned promotion. This promotion method is somewhat different from other promotion methods, so if you want to do a good job of pinned promotion, you must first understand it, such as what its promotion mechanism is and whether it requires payment? Let’s learn about it together below.

Does Shopee top promotion cost money?

Top promotion is a free marketing tool, and each seller has 5 top quotas.

How does Shopee operate?

1. Shopee’s store model lays the foundation and forms regional advantages

In fact, each region has its own market uniqueness. As a store, the market we face and the region we are located in have their own unique factors as the primary market. Therefore, the market we face and the store model are essential considerations:

1) Boutique model

Each region has its own specialty products. Vertical products are generally selected, small in quantity, and slightly expensive. Shopee products with a small number of products and high quality can better create store characteristics;

2) Multi-product model

Shopee stores with multiple products have a wider range of merchandise selections than boutique stores. In areas with relatively prosperous trade, choosing this model as a development target has obvious advantages.

2. Establish the main product attributes of Shopee stores to achieve competitive advantages

First of all, we need to be clear about whether we are going to make a hit product, a product that attracts customers, or a product that focuses on profit. Regardless of the choice of store model, the attributes of the main products can make the store stable in the long-term operation:

1) Creating a hit product can give your store an absolute advantage in the competitive market and determine whether your store conversion is stable;

2) Traffic-oriented products can increase the traffic to your store, attract customers with price, and thus improve store exposure;

3) Creating a product with absolute advantages can better realize profit conversion, which is the competitive advantage of profitable products with different product selling points.

Here we also need to pay attention to an important content, which is about the after-sales service of Shopee stores:

As a store manager, opening a store is particularly hard work. After the initial preparations are done and the order volume increases, after-sales problems will also follow. Therefore, after-sales service must be handled with extreme caution.

Shopee top promotion is free and does not require any charge, but once the promotion is set up, it cannot be canceled. Generally, a promotion can last for 4 hours and there are up to five promotion positions, so if you want to promote, you can set it up according to the above method.

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