How to review after Shopee live broadcast? What is the method?

As more and more merchants opened stores on Shopee, the competition for opening stores also became fierce. Therefore, in order to improve their competitiveness, some merchants started to do Shopee live broadcasts. However, not all merchants have much experience in live broadcasts, so reviewing after the live broadcast can help them grow quickly. So how to review?

How to review after Shopee live broadcast ?

1. Business Model

Sellers must choose a suitable business model based on their products, so how do they find this business model?

The following two points can be easily summarized:

Who are the seller’s target customers? What value can the seller provide to these customers?

2. What is the seller’s profit model?

It is not enough to have a customer value proposition, the seller must have a good profit model. There are many short video creators who have not carefully considered the profit model of the account, the account content is not vertical, and blindly follow the trend, which makes it difficult to achieve hundreds of thousands or even millions of fans. The product profit model directly affects the free cash flow ability.

Different ways of making profits will lead to different results. Creating a variety of ways to make profits can make sellers easy, lasting and passive.

3. Is the seller’s product selection vertically segmented?

There are generally three ways to segment e-commerce verticals:

By product;

Segment by demographic group;

Subdivide as needed.

4. Review of personnel, goods and venues

People, goods and venues are the three golden elements of all live broadcast rooms. Although sellers know the following contents, it seems clear on the surface, but in fact it is difficult for sellers to find problems during the review, that is, sellers will not review step by step according to the process:

Personnel review

Product review

The main thing is to review whether the product sequence in the live broadcast room is reasonable, whether the distribution of traffic-generating products, profit products, and main products is reasonable, whether the core selling points of the products are well refined, and whether the product display in the live broadcast room is clear and beautiful.

Scene review

Compared with the review of people and goods, the scene review is relatively simple, mainly reviewing the venue layout, live broadcast room background, live broadcast room lighting and equipment, product display, etc.

The purpose of reviewing after Shopee live broadcast is to summarize the problems that occurred during the live broadcast. After knowing your own shortcomings, you can do better in the subsequent live broadcasts. In addition, there are still many problems that may occur during the live broadcast, so you must have the ability to deal with emergencies.

Recommended reading:

How long does it take to review products uploaded to Shopee? How to improve the pass rate?

Can I buy from Shopee China? What are the problems with running a local store?

What business license do I need to join Shopee? How much does it cost?