Is the Amazon VC account operated by Amazon? Will the VC accounts be linked?

The full name of Amazon VC account is Vendor Central, which is Amazon's heavyweight supplier system. Amazon VC account can obtain sales data of various products on the platform. Is the VC account operated by Amazon itself?

yes

1. Will Amazon vc accounts be linked?

Amazon VC will also be involved.

In order to prevent the same seller from operating multiple accounts and disrupting the platform's operating order, each e-commerce platform will limit the number of accounts of the same seller to a certain extent, and the Amazon platform is no exception. Amazon's user regulations clearly stipulate that a seller cannot operate multiple accounts without permission, and the platform also uses data analysis to identify whether there is a seller operating multiple accounts based on this regulation. If so, the seller will be warned to take proactive improvement actions or the platform will automatically close the account identified as having a related relationship. This identification of association is called account association.

2. What is the role of Amazon vc account?

1. Add category nodes to increase traffic outlets: VC accounts can add three category nodes to their listings. One more node means one more traffic outlet and product exposure path.

2. Follow-selling, listing editing rights and black technology: VC account sellers are Amazon's partners and can follow-sell other sellers' products and edit listings. (Amazon advocates the principle of community co-building, which is somewhat similar to Wikipedia)

3. Advantages of marketing promotion: For ordinary sellers, SC accounts mainly adopt CPC mode for on-site advertising promotion, while VC accounts can do display advertising, i.e. Display advertising, which is often in a very advantageous position, that is, in the column above the search results;

In terms of flash sales, VC accounts have more advantages and can participate for free with almost no restrictions. This means that a lot of free high-exposure traffic has been greatly increased. In comparison, ordinary buyers' SC accounts need to apply to participate in flash sales and pay fees according to different time periods.

4. Operational cost advantage: VC account sellers make money together with Amazon and are its partners. Therefore, VC accounts do not need to rent stores, use FBA for delivery, or charge delivery fees, and even commissions are waived.

To sum up, Amazon vc account is operated by Amazon itself. And vc account will also be linked, so you should pay more attention and try to avoid such things in advance.