Why is Amazon's shopping cart win rate decreasing? How to maintain the share?

Amazon is now a popular e-commerce platform. Many people choose Amazon to shop. When shopping on Amazon, they basically choose the products first and add them to the shopping cart. Why is the Amazon shopping cart winning rate decreasing?

1. What’s the reason for the lower Amazon shopping cart win rate?

1. Must be a professional seller account;

2. The SKU must be in stock, otherwise Amazon will transfer the Buy Box button to the next seller;

3. The product must be new, refurbished or second-hand, and the BuyBox is different;

4. The ODR (order defect rate) in the seller performance indicator is less than 1%;

5. For sellers who ship their own goods, whether or not there is a shopping cart depends on the specific category and the performance of the new product period.

2. How to maintain the proportion?

1. Improve click-through rate and conversion rate

A listing can easily lose the Buy Box due to long-term low sales, and will be replaced by the "Available from these sellers" button at the bottom and the "see all buying options" button on the right. (Sellers can learn about the display, traffic and order volume from their own business reports)

Amazon's A9 algorithm ranks products based on their quality scores, which are also called product weights. If your listing performs poorly for a long time, Amazon will think your product is terrible and customers won't like it, and will take your shopping cart away, even if no one is copying your listing.

Therefore, improving product conversion rate and sales is the most effective method.

2. Continuously improve product quality and reduce negative reviews

The power of reviews is "magical". It can help your sales increase, but it can also cause your sales to decrease. Unexpectedly, it can also affect the BuyBox. If a product receives a lot of negative reviews in a short period of time, Amazon's A9 algorithm will realize that there are potential problems with your product, so removing your shopping cart is the first step. If this situation still does not improve, the next step will be to remove the listing or even your sales rights.

If the Amazon shopping cart win rate is getting lower, you need to see if it is due to some of the above reasons. After finding the reasons, you can solve them. And the current share is very important. You need to find a way to maintain the share!

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