Is there any risk in changing the brand on Amazon? How to register the Amazon brand?

When opening a store on Amazon, you may need to change the direction of the store's development. At this time, changing the main category will also involve modifying the store's brand. After all, some stores are not their own registered brands, but authorized brands. So is there any risk in changing the brand on Amazon?

Is there any risk in Amazon changing its brand?

Yes, but it's small.

How to get Amazon Brand Registry?

Step 1: Log in to the Amazon Brand Registry website and click [Get started] https://services.amazon.com/brand-registry.html.

Step 2: Enter the step introduction page and click [Enroll now].

Step 3: Select the country where the brand is registered, such as [United States].

Step 4: Click [Register new brand].

Step 5: Select [Word Trademark] or [Pattern Trademark] according to the type of brand you registered, fill in [Logo Name] and [Trademark Number] respectively, select [Country/Region], and upload the image of the trademark.

Step 6: According to the question, select the correct option and submit it. There will be a prompt of "Successful submission". At this time, we just need to wait for Amazon's email. If the review fails, Amazon will send an email prompt and inform the reason for the failure.

At this time, we just need to follow the prompts and submit the correct content again. If the content is correct, Amazon will send you an email to submit a verification code. This verification code will be sent to the agent who registered the brand for you (if you registered it yourself, you can check it in the mailbox when you registered). At this time, you need to contact the agent to get this verification code, and then submit it in the case. If you submit the correct verification code within the specified time, you will soon receive an Amazon confirmation email, which means that the brand registration has been successful. Before this, I always thought that brand registration on Amazon required an official website.

If you continue to believe in it, you may not be able to register your brand on Amazon in a short time, but have to wait until your official website is online. Therefore, in Amazon operations, we often need to keep trying to find the right way to solve the problem.

The risk of changing the brand of an Amazon store is very small, but when changing the brand, you must make sure the brand complies with regulations, which will be beneficial to the subsequent development of the store. There are two directions for brand change: one is to directly seek authorization from the brand, and the other is to register the brand and develop it yourself.

Recommended reading:

How to upload products after Amazon brand registration? What is the method?

How to register Amazon Brand? What should I pay attention to when registering Amazon Brand?

Does Amazon brand registration require a trademark? What should I prepare for trademark application?