How to distinguish Amazon advertising orders from organic orders? What are the tips?

As the Amazon platform continues to grow, more and more people are starting to open stores on Amazon. After opening a store on Amazon, we can master many skills. For merchants, how to distinguish between Amazon advertising orders and natural orders?

How to distinguish between Amazon advertising orders and natural orders?

In fact, organic orders are not simple. You can only judge by organic rankings. Therefore, it is basically very difficult to distinguish orders.

1. Log in to the backend, put it in the order position, a list will appear, and manage orders in the list.

2. Go to the Manage Orders page and check the logistics order on the right side of the page.

3. Specify the date range. After the list is displayed, click Custom date range at the bottom of the list. Select the start time and end time of the date.

4. Select the corresponding site to see the status of the next website on a certain day.

Regarding the sources of Amazon's traffic, they are divided into three aspects: on-site, off-site, and direct sources.

There are several traffic channels within the site: keyword search, shopping cart, home page recommendations, product pages, and your account.

1. Keyword search, generated traffic orders. The main factors affecting keyword search volume:

(1) Whether it is shipped by FBA. Products shipped by FBA have more advantages.

(2) Sales volume, praise rate, and performance.

(3) Matching level: Broad, group, and precise. Think about how products match keywords and how customers search for products.

2. Car purchase source: According to statistics, 82% of transactions are conducted in the shopping cart, which means that the sales probability is much higher than other sales.

3. Home page recommendation: This is the system actively matching recommendations based on the user's shopping habits. It is the promotion position with the highest conversion rate. To use this method to attract traffic, you first need to study how products are related and select products to the maximum extent based on this relationship.

4. In-site promotion is a way for merchants to actively and proactively obtain traffic. Compared with off-site traffic, in-site promotion is more accurate and mainly uses advertising to popularize and promote products.

It is not easy for Amazon to judge whether an order is a natural order. You can only judge it by natural ranking. In fact, it is very difficult to distinguish orders on the Amazon platform. Only some very experienced merchants can distinguish them.

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