Is Amazon cross-border e-commerce easy to do now? What is the situation?

Now many of my friends are doing cross-border e-commerce on Amazon. When doing cross-border e-commerce, you will find that business is not as good as before due to the epidemic, but it is still profitable overall. Is cross-border e-commerce on Amazon easy to do now?

Is Amazon cross-border e-commerce easy to do now?

To determine whether Amazon is a good business, we must first understand its advantages and disadvantages, and then analyze whether we can adapt to these advantages and disadvantages. For example, the advantage of Amazon is that the Amazon cross-border e-commerce market is less competitive and has a high profit margin; the disadvantage is that the rules are complicated and the investment is high.

The main reason many people doubt Amazon is the high investment. The initial investment involves the first leg, stocking, advertising, etc. The biggest difference between Amazon and domestic e-commerce is stocking. Amazon needs to send the goods to an Amazon warehouse first (taking the FBA model as an example), which involves first leg transportation and storage costs.

What goods to ship and how much to ship both require very professional data analysis. If the analysis is inaccurate, the goods will be unsalable and the remaining goods will have to be destroyed, with no way out.

In fact, it is not difficult to really operate Amazon well. The main difficulties lie in the following points:

1. Difficulty in product selection;

No products, don’t know what to sell?

2. Difficulty in operation;

After a lot of effort, I successfully launched Amazon FBA, but I didn’t know how to operate it and didn’t have any operational knowledge.

3. There are many platform rules;

Since there are many sellers who have transformed into domestic e-commerce, the operational thinking of Taobao and Tmall is very serious, which directly leads to difficulties in understanding platform rules, infringement, follow-selling, second-instance review, certification and other problems.

But in general, Amazon is still easier to do business than domestic e-commerce, because the domestic competition is fierce, there are many sellers, and the market is saturated. Domestic platforms like JD.com and Taobao are almost mature. Many novice sellers have to spend a lot of time, money, and personnel to sell their products. Now Amazon's cross-border platform is still in a new stage! It is a blue ocean market that is not saturated in all aspects. In addition, the support of national policies encourages the development of cross-border e-commerce and supports the Belt and Road Initiative. It has contributed to the rapid development trend of cross-border e-commerce.

Overall, Amazon's cross-border e-commerce is relatively easy to do now, so if you want to do cross-border e-commerce, you can choose the Amazon platform. After all, this is an old platform that has been in operation for many years, and it is more secure in all aspects.

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