What are the disadvantages of the Linio platform? What are its advantages?

There are still many cross-border e-commerce platforms, but the mainstream platforms in different regions are different. In Southeast Asia, the main platform is Shopee, while in Latin America, the main platform is Linio. However, there are some disadvantages to opening a store on the Linio platform, which are introduced below.

What are the disadvantages of the Linio platform?

1. People’s purchasing power is low.

2. Online electronic payment systems are less secure.

3. The laws and regulations are complex.

What are the advantages?

1. Latin America refers to the American region south of the United States, including Mexico, Central America, the West Indies and South America. The main countries are Mexico, Panama, Brazil, Colombia and other countries. Spanish is the most widely used language and is the official language of most countries in Latin America. Latin American e-commerce is currently in the early stages of development, mainly reflected in the low number of online shoppers and Internet penetration, and the low proportion of e-commerce in the entire retail industry.

South America's per capita GDP is about 1.8 times that of China. The entire Latin American region has a population of 588 million, and the market potential and scale are huge.

2. With the increasing penetration of the Internet, smartphones and social media, the number of online shoppers has reached 155 million.

3. Mobile shopping has become a popular trend.

4. The economy is recovering and inflation is slowing down in all countries except Venezuela.

5. Brazilians lead in online shopping spending, reaching nearly $17 billion in 2016. Mexico and Argentina follow closely behind.

The disadvantages of the Linio platform are quite obvious. As local mobile payment and online payment are not well developed, coupled with the lagging consumption, it still requires a certain level of strength to open a store on Linio. Only the top stores can obtain the most traffic and customers.

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