What is the Amazon Prime Fall Sale and when does it start?

As early as a few months ago, there was news that there would be two Prime Day promotions today, and now it has come. The Amazon Prime Autumn Sale is a brand new promotion for Amazon Prime members. If you participate in the Amazon Prime Autumn Sale and submit a recommended flash sale, you will have a chance to have your flash sale selected and launched during the Prime Autumn Sale!

1. Amazon Prime Fall Sale Dates

The deadline to submit your recommended Lightning Deal for Prime Fall Sale week is July 22, 2022 at 11:59 PM PDT. The Amazon Fulfillment by Amazon shipping deadline for Prime Fall Sale is June 20.

2. The purpose of Amazon’s Prime Autumn Promotion

Let's take a look at the time nodes of this event. Registration starts on June 1st, the submission of flash sale promotion ends on July 22nd, and the warehouse entry deadline is September 12th. That also indicates that the autumn promotion will be held in mid-to-late October. This time is just about a month before Black Friday (Black Friday in 2022 is November 25th). Amazon intends to kick off the entire Q4 peak season in advance through autumn promotions and stimulate consumers' shopping enthusiasm earlier.

3. How to apply?

Amazon Backend - Ads - Flash Sales - Create New Promotion

If you are a seller who has received an email notification about the Prime Autumn Promotion, you must not miss it. If you can sign up for the flash sale, you must participate. Amazon usually allocates huge traffic to new promotions, and such large-scale Amazon platform activities will not disappoint prepared sellers.

Finally, let me mention the 7-day promotion of Black Friday and Cyber ​​Monday in 2022. The application has also started in the background. Sellers who want to apply should apply in time to avoid missing it: (Black Friday November 25, Cyber ​​Monday November 28, 2022)