How to start live streaming on Shopee? How to do live streaming well on Shopee?

No matter which platform you open a store on, merchants need to know what marketing and promotion methods and tools are available. Some tools are launched by the platform itself, and some are available on many platforms, such as live streaming. So how do you enable live streaming on Shopee?

1. How to enable live streaming on Shopee?

There is actually no threshold to activate Shopee live streaming. If you want to activate it, contact the corresponding operation manager, and then they will review whether you meet the conditions for live streaming; if you do, the live streaming entrance will be opened. Then in the Shopee app, find "My" - Purchasing - Live Streaming, and you can start live streaming.

2. How to do live streaming well on Shopee?

1. Select products before live streaming. Choose the most popular products in Shopee stores. According to the current hot spots, find relevant products in the store and test the good things yourself. Good products must be recognized by the buyer group and let fans see the effect.

Starting from the needs of fans, through live broadcast and interaction with fans, understand the fans' recent needs, and then evaluate the product and make the next live broadcast. In addition, live broadcasts should also do a good job of bundling sales to drive profits, using products with good sales to drive products with poor sales, but you must choose products with high correlation to bundle directly.

2. Prepare a live broadcast script. Prepare the script before the live broadcast, so that you can take the initiative in the live broadcast, reduce emergencies during the live broadcast, standardize the live broadcast process, and maximize the benefits of the live broadcast.

3. Preheat before live broadcast. The sudden live broadcast traffic will not be too large. To preheat the Shopee live broadcast, you need to inform fans of discounts, new products and product advantages. Promote on the store homepage to notify fans as soon as possible. In addition, you can also promote through social media and send notifications to fans who follow the store.

4. Do a good job in product introduction. In the introduction, Shopee buyers also need to pay attention to the authenticity of product information and not exaggerate the product advantages. At the same time, in the process of introducing the product, you can pair it with some supporting products to let buyers see its overall characteristics, which will also help drive store sales.

It is relatively simple for Shopee sellers to do live streaming. As long as you go to the backend, you will see a button to create a live streaming. You can create the live streaming according to the prompts. After creating it, you can make the live streaming pictures, titles, etc.