What are the standards for duplicate distribution on Amazon? How to avoid penalties for duplicate distribution?

I believe everyone is familiar with Amazon. It can be said to be the largest cross-border e-commerce platform at present. It not only has rich categories, but also has a huge number of user technology. It is the first choice for everyone to open a store. So what are the standards for Amazon's repeated distribution?

1. What are the standards for duplicate distribution on Amazon?

Amazon distribution refers to Amazon sellers uploading products in large quantities on the Amazon platform. Amazon distribution is one of the common ways for sellers to promote and operate their stores. A seller is only allowed to publish the same product once on the platform, and a seller is not allowed to publish the same product through multiple accounts separately or simultaneously, otherwise it will be considered as duplicate distribution.

Once Amazon detects duplicate distribution of products, the products will be removed from the shelves at the least and the store will be closed at the worst. The similarity between the products of two stores should not exceed 30%, otherwise there will be a risk of association. The SKU of the product uploaded by the seller's store cannot be repeated, and the ASIN cannot be repeated on the entire Amazon platform. The SKU and UPC of a product uploaded to the Amazon platform cannot be repeated, otherwise there will be problems.

2. How to avoid penalties for cross-selling products?

1. Image differentiation method. Sellers can take pictures of products from multiple angles and in different backgrounds. In addition, they can also differentiate them by whether there are models or different application scenarios of the product main picture.

2. Price differentiation method. For the same product, sellers can compare the price settings of the same product in other sellers' stores and reasonably adjust their own price range. Specializing in marketing techniques based on consumer psychology, stores with higher prices will have lower transaction volumes, and stores with lower prices will have relatively higher transaction volumes.

3. Attribute differentiation method. Sellers can explore different selling points of the same product. For example, for the same T-shirt, selling points can be explored from the fabric, color, and pattern. The description on the detail page should be differentiated in terms of textual expression and group picture placement. The same is true for the store decoration style and size chart analysis.

If an Amazon store uploads products repeatedly, it needs to be handled in the above manner. Duplicate stockings have a relatively large impact on the store, so you must be careful when listing products and have standards when managing products on sale.