What is the difference between Amazon and Amazon China? What are the benefits of Amazon?

Speaking of Amazon's cross-border e-commerce platform, I believe all merchants are familiar with it. As this platform continues to grow, more and more people are starting to open stores on this platform. So what is the difference between Amazon and Amazon China?

What is the difference between Amazon and Amazon China?

Amazon is the first company to promote big data to the operation of e-commerce logistics platform. The complete end-to-end services of e-commerce can be divided into five categories, namely browsing, shopping, warehousing and distribution, delivery and customer service. The logistics cost rate of Amazon China is only about 9%, which is much lower than the level of about 13% of domestic e-commerce, which directly leads to the difference between the two in profit and loss.

What are the benefits of Amazon?

1. There should be no problem with the products, they are definitely authentic. In terms of logistics and packaging, we are the best in the country. Except for books and other objects that do not require excessive protection, which are packaged in plastic bags, the rest are packaged in air shock-absorbing bags and cartons.

2. The delivery speed is basically within 24 hours, but sometimes it is displayed very slowly because the goods may be transferred from a warehouse in another place, which takes some time. Amazon provides a European joint account system for Europe. With only one account, you can create and manage multiple product catalogs for multiple countries.

3. The logistics company uses a cheaper local logistics company, but you can pay on delivery and you can pay after inspecting the goods.

3. Compared with other e-commerce companies, well-known e-commerce companies such as Amazon, JD.com, and Dangdang are reliable, and returns and exchanges are very convenient. You only need to submit a return application, and a staff member will come to pick up the goods that need to be returned or exchanged. If the conditions are met, the return or exchange can be carried out.

4. Focus on brand, not store

Whether it is the platform's natural traffic or paid traffic, the support provided by the Amazon platform to brand sellers is greater than that to non-brand sellers. For example, only brand sellers on Amazon can create product detail pages and publish banner ads on the site. If sellers infringe on rights, their products will easily be removed from the shelves, and in serious cases, their stores may be closed.

The markets covered by the Amazon platform are the core markets faced by cross-border sellers, such as the United States, Canada, the United Kingdom, France, Germany, Italy, Spain and Japan. In these mainstream markets with large sales volumes and high consumption levels, Amazon is always one of the top online shopping platforms in the local area.