What are the common mistakes that new Amazon sellers make? Have you made any of them?

For third-party sellers, being able to sell products on Amazon is an "inspiring" thing. However, success does not come from being "energized" or "full of enthusiasm". Whether it is a novice or an experienced seller, there will be some fatal mistakes in operation. Therefore, I have specially compiled "six common mistakes made by Amazon sellers" in the hope that all major sellers can avoid them.

1. Poor or inaccurate product information

Product information is very important for Amazon sellers for two main reasons:

First, having high-quality content can give shoppers priority in choosing you.

Second, it can build consumers’ purchasing confidence and reduce the chances of purchasing from competitors.

We understand that complete and accurate product information is a basic requirement for success on Amazon. Sellers must follow Amazon's inventory file template to ensure that products are listed in the correct category so that buyers can easily find them. In addition, sellers need to show necessary details in product descriptions, such as concise titles, complete content, and so on.

2. Ignoring the power of customer reviews

It is reported that 90% of Amazon consumers will check product reviews before purchasing. The following two situations are the main reasons for customers to give bad reviews: one is to ignore the feedback provided by customers; the other is not seeking to meet the needs of customers from the beginning.

Here, sellers are reminded not to be afraid of negative reviews and think that they will bring huge losses. In fact, negative reviews can provide sellers with a good opportunity to reach customers. In many cases, sellers only need to respond adequately to customer questions and propose remedial measures to get the seller to withdraw the "negative review".

In addition, negative reviews can also help sellers understand what problems there are with the product, whether a product is worth selling, and consumer demand, laying the foundation for subsequent business. Do not spend money to buy reviews or submit fake reviews. In recent years, Amazon has been cracking down on such behavior. If Amazon finds out, you will face the loss of the ability to sell on the Amazon market, or even legal sanctions and fines.

3. Avoid slow and expensive shipping services

It is reported that Amazon is favored by consumers around the world because of its fast, reliable and cheap shipping costs. Since Prime members can get free shipping services, many consumers have subscribed and are even willing to spend a lot of money to subscribe to the annual membership experience. It can be seen that for buyers, the shipping service provided by the seller is an important driving force for their purchase.

Here, it is recommended that sellers use Amazon FBA delivery service to deliver goods to customers. If sellers feel that they cannot afford the expensive registration fee, they can also choose a third-party carrier with reasonable prices and timely delivery. It is worth noting that sellers must make a commitment to the delivery speed and not violate the delivery date, otherwise customers will be lost to competitors.