How to reduce Amazon return rate? What are the methods?

In online sales, handling returns is an important part of the transaction. It is estimated that 15% to 40% of online goods will be returned. On the Amazon platform, only sellers who keep the return rate below 10% can win the trust of customers and achieve higher sales. This also shows how important the return rate is to keep a seller's business profitable and running smoothly. Here are some tips for reducing Amazon's return rate.

1. Collect previous return data

Collecting and analyzing return information can help sellers make future business decisions and effectively reduce return rates. Some key aspects to track when returning products include product type and return reason. Understand which products are returned the most during a certain time of the year. At the same time, the length of time between purchase and return also requires extra attention.

2. Enrich the product details page description

Ensuring that customers understand exactly what they are purchasing is important to customer satisfaction. Ambiguous or incomplete descriptions can cause confusion and ultimately lead to returns.

3. Create a Buyer’s Guide

Buyers’ guides often use tables, charts, and infographics to help customers determine which products are right for them. This is another great way to give consumers a complete understanding of the features and uses of your products.

4. Product Trial Video

Videos are the most intuitive way to show a product’s functionality. When buyers receive a product that is similar to what they saw in the trial video, they are less likely to return it. If you sell a product that needs to be assembled at home, consider adding step-by-step instructions to your video.

5. Maintain price competitiveness

Keeping your prices competitive is not just about increasing sales. Understanding your competitors and the competitive environment will help you better formulate your next pricing strategy.