What does Amazon conversion rate mean? How to calculate it?

If you want to make a profit by opening a store online, you need to have enough sales. The higher the sales, the more profit you will make. The conversion rate is one of the criteria for judging whether a product is good or not. So what does Amazon conversion rate mean?

Conversion rate is the percentage of visitors who visit a landing page or product page and complete the desired action. Amazon conversion rate is one of the important metrics for merchants because it allows potential keywords to rank higher on Amazon. As far as Amazon A9 optimization algorithm is concerned, conversion rate and sales rate are key factors to make your business successful.

If your product listing starts converting views into customers, it means that the products you sell are related to the keywords or search terms that customers are searching for.

If your listings convert into potential keyword sales, your product visibility will also increase.

How to calculate?

To calculate Amazon conversion rate, please use the following formula: Conversion rate = (total number of orders) / (total number of visits to the product listing)

You can even click on View More Metrics and then look for “Unit Session Percentage” to see your conversion rate on Amazon. This option shows “the ratio of sales of your product to the number of visits from potential customers.”

How to increase Amazon conversion rate?

Calculating your conversion rate is important for understanding your business’ sales performance, which can influence the decisions you make for your e-commerce business. If you think you may be flawed, follow these steps to optimize your conversion rate:

1. Perform keyword research

2. Create Compelling Product Descriptions

3. Five-point description based on benefits

4. Use high-quality images

5. Make your prices competitive

6. Follow up emails

In general, Amazon conversion rate refers to the percentage of visitors who visit our store or product page and complete the desired action. Amazon conversion rate is one of the key indicators for sellers.