How does Shopee analyze potential hits? How does it work?

If you want to sell well on Shopee, you need to find products with the potential to be a hit. Of course, many times people don’t know much about analyzing potential hits. So, if the things you are selling are about to become a hit, how do you analyze whether these products are potential hits? We can take a closer look.

1. How does Shopee analyze potential hits?

1. Products with large market demand, popular and hot. The products must have a wide audience and volume, and it is best to be topical, interesting, and conducive to word-of-mouth communication.

2. Among similar products, products with low prices and high cost performance. Among popular and popular products, those with medium prices are more easily accepted and more likely to become hot-selling products. You can also select styles with good quality, moderate profits, controllable goods, high conversion rate and no inventory from existing ones to create hot-selling products.

3. Seasonal products. Some categories are seasonal, such as clothing, beauty products, etc., so these hot-selling products must be seasonal.

There is a lot of knowledge involved in product selection. My experience is to closely follow the hot categories and words released by the platform, then add product selection thinking and skills, cooperate with the algorithm to compile statistics, and finally select the products to pass to the store. Then, on the basis of the selection, it is clear that there will be no advertising, and the products can only be tested online based on the feedback from the background.

It is easy to open a store in the hot-selling category, and the traffic will also increase. If you can figure out the first store, it will be easier to do anything you want to do later. With the development of Shopee, there will definitely be opportunities to display, so everyone can seize them. Finally, according to the results, plan the products, profit items, traffic items, and abandoned items in the store.

2. How does it work?

1. Early stage: 1. Analyze competing products; 2. Use trends to understand trends; 3. Track sales.

2. Mid-term: determine the keywords. When you first start, sales are not high, but advertising can effectively increase exposure and sales, and sales can form an effect and trigger consumption. You can use the "sales coaching" function to analyze the hot search keywords of existing related products.

Then select some keywords that have a high degree of match with the product/category, have low competition, high click-through rate, and high conversion rate to advertise. Then analyze the results. After a period of trial, you need to analyze the results and make timely adjustments, such as deleting keywords with poor conversion rates. In addition, during the promotion period, the flow of goods will increase significantly, which is also a good time to measure the impact of price, main picture, carousel picture, and detail page on conversion rate.

3. Later stage: gradually reduce the promotion cost, or gradually increase the unit price.

If Shopee wants to analyze potential hot-selling products, everyone needs to first understand the market situation. Secondly, they need to know the situation among their peers. Everyone can use relevant analysis software to look at the details of a certain type of product. With the support of data, they can basically choose good products.