How does Shopee Malaysia set prices? Shopee pricing method

Friends who do cross-border e-commerce should all know Shopee. The traffic of Shopee Malaysia site is large and stable, and the profit of goods is generally considerable. So how does Shopee Malaysia set prices?

How does Shopee Malaysia set its prices?

Profit = Revenue - Cost, Selling Price = Cost + Profit. Freight may need to be adjusted in more ways, and it is not charged according to the actual transportation cost. Hidden freight price will be added on the basis of pricing, so the final price includes cost, profit and hidden freight.

There are definitely some products in the store that are low-priced and some that are high-priced. When a store is opened, it is not the same as just uploading the products and waiting for orders to come in. You also need to divide the products into traffic-generating products and profit-making products according to the purchase price. Traffic-generating products are those with lower prices. These products are not profitable and sometimes even lose money. However, for a store that distributes goods, traffic-generating products are essential. Of course, not all of them will lose money. Many customers will buy things in combination when they enter the store. A single purchase may be a loss, but if you buy several items in combination, you will make money. You can use the following methods:

1. The countries in Southeast Asia are still developing countries, so the Internet has just become popular in Southeast Asia. In the case of relatively backward economic development, its profits are not very high. However, due to the large demographic dividend in Southeast Asia, the demand for products is also very large. So overall the profits are still good. We should all look at things from a developmental perspective.

2. On the other hand, Shopee is not the first cross-border e-commerce platform in Southeast Asia. They also have some local e-commerce platforms. In the presence of competitors, even if the Southeast Asian market is large, the more competitors there are, the less profit we can make. At this time, we must learn to choose suitable products to open a store. Take the women's clothing category as an example. The more people do it, the less profit we make. If it is some unpopular categories, on the contrary, we will make more profit. However, women's clothing is still a very large and popular category. If you don’t want to do women’s clothing, you can consider making some peripheral products, such as accessories, and the sales volume is still very good.

Shopee merchants should also pay attention to the time when new products are launched, and see when the active time is in Malaysia. Then, if merchants launch new products during this period, the traffic will be more concentrated and the chance of product exposure will be greater.