What should I do if my Amazon product rankings are no longer displayed? Why did they disappear?

When we sell things on Amazon, we must always pay attention to product rankings. Only when the product ranks high will consumers browse it and may enter the store, which will increase the conversion rate. What should I do if the Amazon product ranking suddenly disappears?

First open a case and contact customer service to verify the situation, then check your mailbox or backend to see if you have received any emails or illegal information. Ask several customer service representatives.

Why did it disappear?

1. Adjustment of Amazon system algorithm:

The product ranking has changed, which means that the product keywords have changed. For e-commerce platforms, algorithms are core secrets. In order to prevent being exploited and cheated by some people, each e-commerce platform will update its algorithm from time to time. The core of the algorithm update is to adjust the weight of each factor that affects the product ranking, or to increase the weight of some new variables according to the actual development of the platform.

So what factors will affect the weight of Amazon's algorithm? Different reviews, listing sales, BSR ranking, product conversion rate, etc. all have a direct impact on the Amazon algorithm's keyword ranking of listings. For example, in the past, text reviews had a higher weight for Amazon's algorithm, but as more and more users begin to review videos, the weight of video reviews will become higher and higher. If new negative reviews appear on the page, it will affect the ranking of the product.

2. There is a bug in the weight of Amazon system algorithm:

Bugs appeared in the Amazon system algorithm during the re-update, and the keyword rankings of a large number of listings were abnormal. This happens from time to time, but generally after a few days, it will gradually return to its original state. Therefore, sellers do not need to do anything or worry, just wait for the system algorithm to return to normal.

3. Listing is merged by Amazon platform:

Amazon sometimes merges similar products, which can cause confusion between SKUs and products. Once this happens, you need to contact Amazon staff in time for processing.

4. Poor sales:

The seller's sales are not good. There were no orders yesterday and today, and the business is very empty. Sales volume is a very important factor affecting the ranking of the listing category. When a product has good historical sales volume and has a stable growth in recent sales volume, it can improve the category ranking of the product. A high ranking in the category also stimulates sales. On the contrary, when sales volume drops, the ranking will also be affected.

5. Product category is changed:

The seller's listing sales are increasing and the ranking is rising, but the seller is "itchy" or eager for quick success and frequently modifies the listing title, keywords, description, etc. However, drastic changes to the listing will seriously affect the stability of the product ranking, and the drop in ranking will definitely be more than 300 to 500.

In general, if Amazon product rankings are not displayed, you can first contact customer service to verify the situation, and then check whether you have received any emails in your mailbox to see if the product has violated the regulations.