Can the link of Amazon's follow-up sale be cancelled? What is Amazon's follow-up sale?

With the continuous growth of the Amazon platform, there are still many merchants opening stores on Amazon. On the Amazon platform, there will be cases of follow-selling. Can the Amazon follow-selling link be cancelled? The following content will give you relevant introduction.

For example, when seller A creates a product page, other sellers find that this product is selling well, so they also follow suit and sell this product. As a result, the same product from different sellers shares the same detail page, which is called follow-selling. It requires that the follow-selling product of the follow-selling seller must be exactly the same as the product of the follow-selling seller, including the brand, appearance, packaging, function, color, size, etc.

The office supplies sold by Amazon are in the gold shopping cart, and the "Others Sellers on Amazon" that appears in the lower right corner are other sellers who are also selling the same products. If you click on 45new, you can see all the sellers who are selling the same products, as well as the product prices, shipping costs, delivery logistics and other information of each seller.

Amazon's rule of "copy-selling" is related to its operating philosophy of focusing on products rather than stores. The same products from different sellers share one detail page, which can avoid a large number of duplicate products and pages, bring buyers a good shopping experience, and promote healthy competition among sellers.

The benefits and risks of following sales:

(1) Products that are copied and sold are generally popular. Copying and selling can quickly capture traffic. The most direct effect is to increase the number of orders, increase store traffic, and drive sales of other products in the store. For new sellers, it is a good shortcut.

(2) The seller can directly use the product page created by the seller without having to create the page again. It is also very convenient to put the product on and off the shelf. You can sell it when you want to sell it, and take it off the shelf when you don’t want to sell it, saving time and effort.

(3) Follow-selling is a high-risk, high-return behavior. The biggest risk is being complained by authorized sellers, brand merchants, and buyers, resulting in account restrictions or closure.

Steps to set up/cancel Amazon follow-up sales:

1. Sellers can follow the sale in the following two ways:

(1) Find the product you want to copy sell. There is a "Sell on Amazon" button below the product shopping cart. Click the button and fill in the relevant information to start the search.

(2) Go to the Amazon backend and find the "Add a Product" button. Then enter the UPC code (or ENA code, ASIN code) or product title in the search box, find the product you want to follow and sell, and click the "Sell Yours" button to follow.

How to copy sell your own products?

Just follow the normal steps to follow other sellers’ products.

Note: You can directly follow the sale of general electronics, outdoor, and home products; if the category requires classification review, you also need to obtain the sales authority of the product before you can follow the sale.

2. How to cancel follow-up sales

If the seller accidentally follows the sale of a brand-protected product, or does not want to follow the sale anymore, he can directly stop selling the follow-sale product, or cancel the follow-sale in the backend inventory (Inventory) through the following two methods.

(1) Click “Close the Listing” to change the inventory of the copied item to 0.

(2) Click “Delete the product and listing” to delete the product you are trying to sell.

In addition, if a seller authorized by the brand sends a notice requesting the product to be removed from the shelves, otherwise a complaint will be filed with Amazon, and the seller is advised to delete the product.

Follow the sale about the editing permissions of the listing:

(1) When a seller creates a listing on Amazon, in principle, only the Amazon platform and the creator have the right to edit the listing. However, when this listing is copied, that is, when the same product of different sellers shares the same detail page, in addition to the Amazon platform having absolute modification authority, only the seller with the best comprehensive index has the right to edit the listing, and other sellers do not have it (other sellers only have the right to edit the price of the copied product), and even the seller who originally created the listing may not have it.

(2) If a seller who created a listing finds that his product is being copied by others, and he still has the right to edit the listing, then the seller can modify the listing parameters to prevent copycat sales (because modifying the listing will affect the ranking)

As an Amazon merchant, it is necessary to master some skills in operating a store. After mastering these skills, it will be of certain help in operating an Amazon store. Sometimes the competition on the Amazon platform is too fierce, so it is difficult to do well.

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