We have to first clarify a concept, that is, in most cases, the traffic of Wish stores fluctuates like the data. Secondly, we want to observe how much traffic Wish has, which is actually also a piece of data. So how much traffic will Wish need to place an order? How much traffic will it take to place an order? The two factors that determine sales are: traffic and conversion rate; when the natural traffic of new products is fixed, the conversion rate will be improved. When the click-through rate and conversion rate reach 3%, Wish will give the product more push traffic. If you want to increase traffic on Wish store, you must first understand this platform. Wish is a mobile platform. Unlike AliExpress and Amazon, Wish platform products are pushed based on user habits, so Wish cannot increase product traffic and exposure by increasing product search weights in the way AliExpress and Amazon do. To tell you simply and roughly, the way to increase traffic on Wish is to do a good job of product description and continue to launch new products. Product description mainly includes product title, picture, tag, product introduction, etc. If you want to have high traffic on Wish, you must do a good job of describing these elements. Wish's hot-selling products rely on Wish push notifications. With countless new sellers currently flocking to the Wish platform, off-site traffic generation is almost the key to increasing the conversion rate of Wish product orders and triggering push notifications. How to do it well? Product selection is also very important for Wish cross-border e-commerce sellers. First of all, you need to understand which products are hot-selling categories on the Wish platform, and then look at the consumption habits of American consumers, so that you can choose according to your own source of goods. If you are a dropshipper, the product selection is relatively flexible and you can choose according to the trend of Wish. In addition to the product variety, you should also pay attention to the quality of the product; once complained by buyers, Wish sellers will be more passive, so you must do a good job in Wish product selection from the root. When doing cross-border e-commerce, sellers need to transport products to the United States. Currently, Wish does not have an official overseas warehouse, so sellers must choose to ship domestically or ship to a third-party overseas warehouse for delivery based on their order volume. The domestic shipping cost is relatively high, which is more suitable for sellers with smaller shipments. This way, there is no need to worry about problems such as inventory backlogs and difficulty in capital circulation. Product descriptions should have clear logic, highlight key features, and reflect product value. Labels are recommended to decrease from a large range to a small range, from broad to precise, and cover more dimensions. Wish is more sensitive to prices, so prices should be as reasonable as possible, unless the product quality itself is strong enough. |
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