Can Wish still distribute products? What is Wish's current strategy?

As a cross-border platform focusing on mobile terminals, Wish actually has a large share in the European and American markets. Therefore, many merchants selling small goods will also consider the Wish platform. However, because the rules of the platform are constantly being adjusted, is the Wish distribution model still feasible?

1. Wish distribution

There is no doubt that every seller must insist on adding new products every day, but this distribution model will work for the store and it should be viewed on a case-by-case basis depending on the stage the store is in.

For new sellers, since the store has no accumulated sales, it is necessary to launch new products. On the one hand, it can accumulate products to give the store more exposure, and on the other hand, it can maintain activity and generate traffic to gain support. In short, launching new products is very helpful for starting.

But for those who have a certain amount of sales accumulation and operational experience, although they need to persist in launching new products, launching new products alone can no longer meet the operational needs of the store.

So, for now, novices can still do it, but this is not the method that is needed at every stage.

2. What is Wish's current strategy?

For sellers, although the quantity is large, they certainly do not have enough stock of each model, so it is difficult to meet the logistics requirements when placing orders, and the closure of the store is also expected.

In the early days, you could sell as long as you put it on, and speed was the key. But now it is different, and now it has become standardized and updated, so the situation of putting it on casually is no longer appropriate now.

In terms of strategy, factors that can be considered in product selection include: category advantages, seasons, popular elements, festivals, prices, stability of the supply chain, etc. In theory, each point is very important and worth paying attention to, but in practice it is still difficult to do so, so now the competition is about which points can be paid attention to when selecting products. The more comprehensive the consideration, the higher the quality of the selected products.

3. How to accurately issue funds among a large number of new products?

What many people do every day is to go online and shop, but how can they control and select products?

In a sense, Wish does a relatively good job in terms of fairness. It gives equal opportunities to new sellers, new stores and new products. However, it is precisely because of fairness that some sellers become overly dependent on it, have no bottom line when opening payments, and always rely on luck.

In fact, accurate opening of funds is just a hope. There is no absolute accuracy. Only by grasping the matters of opening funds well can the styles opened be infinitely close to accuracy.

Wish distribution can still be done at present, and it is more effective for novices and new stores. However, for old stores that have been open for a while, in fact, they can no longer rely solely on distribution to attract users, because there are many similar products now, and they cannot be sold just by putting them on the market. They also need to grasp the factors of product selection.