Is Amazon suitable for novice sellers? Which category should I choose?

With the rise of e-commerce, more and more people choose to open their own stores on Amazon. As a novice seller, you may be worried about whether it is suitable for you to start your sales journey on Amazon. This article will explore whether Amazon is suitable for novice sellers and provide some relevant suggestions.

1. Is Amazon suitable for novice sellers?

As one of the world's largest e-commerce platforms, Amazon has a huge user base and good market influence, which makes Amazon a stage for many businesses and sellers to succeed.

Whether it is a large brand or an individual entrepreneur, everyone can set up their own store on Amazon and make a profit by selling products.

For novice sellers, Amazon provides a wealth of resources and support to help them enter the market smoothly. Amazon's Seller Center provides a variety of tutorials, training and tools to help novice sellers understand platform rules, product management, order processing and other aspects.

In addition, Amazon also provides advertising services and logistics distribution networks to help sellers increase product exposure and delivery speed.

At the same time, Amazon's user experience also provides huge opportunities for novice sellers. Through Amazon's customer review system, sellers can get customer feedback based on product quality and service performance.

This not only helps improve product quality and after-sales service, but also increases customers’ trust in the product and willingness to buy. Amazon also provides a series of promotional tools and activities to help sellers attract more potential customers and increase sales.

However, as a new seller, there are some factors to consider before entering the Amazon market. First of all, fierce competition is the reality of the Amazon market. No matter what category of products you sell, you will face competition from other sellers around the world.

Therefore, you need to have unique products, a good brand image and an effective marketing strategy to stand out from the fierce competition.

Secondly, the fees on the Amazon platform are also a factor to consider. Amazon charges a variety of fees, including commissions on product sales, storage fees, advertising fees, etc. New sellers need to carefully calculate and estimate these fees and ensure that they can make a profit.

2. Which category is good for new Amazon sellers?

Choose a product category that you are interested in and knowledgeable about. If you have expertise and experience in a certain field, it will be easier to sell in this field because you will have a better understanding of market needs and customer preferences.