Where is Lazada's local store suitable for opening? What are the advantages?

There are many merchants doing cross-border e-commerce now. If you decide to do cross-border e-commerce, you must choose a suitable platform, such as the Lazada platform. Many merchants want to open local stores, but they don’t know where the Lazada local stores are suitable? The following content will introduce it.

Where is Lazada's local store suitable?

First, let’s take a look at the basic overview of e-commerce in major Southeast Asian countries. We selected several major countries in Southeast Asia: Thailand, Singapore, Indonesia, Malaysia, Vietnam, and the Philippines, and made statistical analysis through the advertising data obtained from the Idvert backend.

In terms of the proportion of e-commerce advertising, Thailand accounts for a larger proportion, the Philippines accounts for a smaller proportion, and the other four countries are relatively balanced. It is not difficult to see from the proportion of advertising that Thailand has the best e-commerce market, followed by Indonesia, Malaysia and Vietnam.

According to the advertising audience data obtained by Idvert, except for Malaysia, the audiences in other countries are dominated by women.

What are the advantages?

1. Any category can be sold

Lazada has category restrictions for cross-border sellers, such as liquids, adult products and other products are not allowed to be sold; at the same time, there are many restrictions due to the control of national customs. However, local stores do not have these restrictions, and any category of products can be put on the shelves for sale without worrying about price competition.

2. No commission fees

Lazada cross-border stores need to pay 1%-4% commission and 2% financial processing fee, which is an expense that cannot be saved; while for local stores, Lazada does not charge any commission fees, which can save a lot of money.

3. Low logistics costs

Because Lazada stipulates that local stores must ship locally, they must be stored in overseas warehouses. This can directly save international logistics costs and there is no need to worry about other logistics costs, but it does require certain warehousing fees.

4. Higher ranking

Most of the products ranked high on Lazada are from local stores. At the same time, sellers are more inclined to purchase goods from local stores. The platform also provides a lot of traffic support, which is much higher than that of cross-border stores. Coupled with certain refined operations, it is very easy to place orders.

If you want to do this cross-border e-commerce platform, you must master some skills. The competition in cross-border e-commerce is very fierce now, and there are many platforms. If you can choose a suitable platform, it will be easier to do it later.

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