How can eBay increase store traffic? What aspects should be done well?

After we open a store on eBay, we need to take measures to increase the sales of the store's products. This step is essential. Generally speaking, how does eBay increase store traffic? The following content will give you a relevant introduction.

1. Decorate the shop well.

A good store style can help sellers establish the store's brand image in the minds of customers. It is recommended that sellers consider the store's appearance style from the perspective of target customers and the products they sell. Sellers can also choose the store's color frame, store name, logo and layout according to their own preferences. A professional store appearance can enhance buyers' desire to buy.

2. Determine the store category.

Sellers can customize the product categories in their stores to ensure that consumers can easily find the products they want to buy and improve the browsing experience. For products that require customs clearance or offer large discounts, sellers can add specific categories to these products to increase product exposure. In order to give consumers more choices, sellers of these products need to adjust and update them regularly.

3. Register a store domain name.

It is recommended that sellers purchase a domain name that matches their brand name or eBay user ID, and then point it to their eBay store homepage. Some foreign buyers are accustomed to searching for products directly on Google, so improving the ranking of Google products is also an important source of increasing store traffic.

4. Free shipping and TRS excellent rating.

Offering free shipping and becoming a seller with a good TRS rating will help improve your ranking on eBay's front-end search page.

5. Price reduction and promotion tools.

eBay's price reduction promotion tool takes full advantage of consumers' preference for price reduction, allowing sellers to discount specific products and encourage buyers to buy quickly to increase sales. If sellers want to avoid losses or long-term low profits, sellers can raise product prices in advance and then use discounts to sell.

6. Use eBay paid promotion.

eBay's Promoted List can increase product visibility in search results. Sellers must use Promoted List selectively when promoting products to understand how advertising works in promotions.

Since there are too many products on eBay, many buyers may not be able to see your products, so they often don’t know where your products are hiding. So if you have a lot of products, you can select your most representative products and make them a homepage or category recommendation.

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