Which is better, Shopee or Amazon? How to choose?

At present, the cross-border e-commerce industry is very hot, and there are many cross-border e-commerce platforms. For example, Amazon, Shopee, etc. are very active in the market. Each platform has its own advantages and disadvantages. Today we will talk about the hottest Amazon and Shopee platforms in the market.

1. Which one is better, Shopee or Amazon?

I don’t know how to answer this question, because whether you do well or not depends on your personal ability, so I can only analyze the advantages and disadvantages of these two platforms from an objective perspective and let you choose for yourself.

1. Amazon first

Amazon can be said to be the recognized leader in cross-border e-commerce. It is also the cross-border e-commerce platform with the largest market, the highest profits and the most complete rules. It has certain thresholds and less vicious competition.

Although Amazon has stores all over the world, its main markets are still the North American and European markets. The average order value and profits are very high, and it has a large number of buyers. As long as you have a successful product, the sales of this product can be sustained by a team of 2-4 people. Communication mainly relies on emails, and you only need to reply within 24 hours, so the customer service requirements are low.

However, due to its sound and complete rules, Amazon has a certain degree of difficulty in operation for novices. As a seller, no matter which cross-border e-commerce platform you want to operate well, you need to know how to operate it.

Amazon's sound and mature system allows novices to fully understand the operation methods of cross-border e-commerce, which provides great help for novices' business operations and interpretation of external information policies.

2. The second is shrimp paste

Shopee was founded in 2015 and is in its development stage. Its main markets are Taiwan and Southeast Asia. The threshold is low and it is easy to enter. It can be said that all aspects are developing, and the operation difficulty and degree of competition are relatively low.

Moreover, it ranks first in sales and APP downloads among Southeast Asian e-commerce companies, with more than 50% of them being young people. Communication mainly relies on a software called Chat, which requires online customer service.

The Southeast Asian market is a developing country, and factors such as low consumption levels, local e-commerce development and logistics systems have led to a low conversion rate. The market can only rely on volume, and once the products are returned, it is not cost-effective.

Above are the advantages and disadvantages of these two platforms. Amazon has high profits, but the operation is relatively complicated. Shopee has relatively low profits, but the operation is simple. It is up to you which platform you want to choose. If you really want to do cross-border e-commerce, you must first understand the various rules of the platform.

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