Can a novice engage in cross-border e-commerce? How to do it well?

Cross-border e-commerce is developing very well now. Every year, many people open stores on cross-border e-commerce platforms, and there are many cross-border e-commerce platforms now. Can a novice do cross-border e-commerce? I believe many netizens have this question. Let's learn about it together.

1. First of all, you should choose the right platform for yourself

Some companies specialize in operating one platform, while others operate all platforms, divided into different departments. Taking Shenzhen as an example, there are the five cross-border e-commerce companies in Bantian (Lens Technology, Zehui, Baoshijia, Gonglang, and Jiandan.com), the four kings of South China City (Aoji, Youkeshu, Tongtuo, and Saiwei), and other companies with various titles. Of course, if you have strong personal abilities, you can operate multiple platforms at the same time, or if you have enough resources, you can start your own business.

2. Be familiar with platform rules

After choosing a platform, you need to fully understand the rules of your platform. The depth of your familiarity with the rules largely determines whether you can operate the platform well, just like the principle of being familiar with the rules of a game. First, there are learning websites on the platform itself, such as eBay University and AliExpress University. If you are in a company, you can get guidance from veterans, and then you can go to various foreign trade forums and websites to learn. Finally, use the various theories you have learned and slowly master them through specific backend operations.

3. Choose your product

There are several ways to select products. First, search for keywords on the platform front desk. Combined with relevant tools, you can see the total number of such products on the shelves, the competition situation, and the sales volume, so as to determine your own product direction. Second, browse some foreign shopping websites to understand the hot-selling products on the website, which can provide references for your product selection. Third, through foreign social media, such as Facebook, Twitter, Tumblr, etc., there are relatively popular products, such as the previous fidget spinner is a good example. Fourth, search for big sellers on the platform. For example, if you want to do a certain product category, search for a model store through keywords for research and analysis. Moreover, by studying the buyer page of the model seller, we can understand the effective information of the hot product title, keywords, market positioning, market activity, etc.

4. Post-operation

The later stage operation includes many things, such as store decoration and settings, brand building, etc. You can find the best in the industry on the platform, refer to and learn from the decoration, settings, and descriptions of other excellent stores in the industry, and then form your own characteristics. Operating your own store is a long-term job, which requires you to accumulate customers step by step and improve the store's reputation and level.

If you are going to do cross-border e-commerce by yourself, you must investigate the market and understand the rules and transaction processes of each cross-border e-commerce platform. If you want to do cross-border e-commerce well, the four steps listed above are indispensable.

Recommended reading:

How to do cross-border e-commerce for novices? What aspects need to be done well?

What are the independent cross-border e-commerce sites? Introduction to the four major sites

What does a cross-border e-commerce independent website mean? What are the advantages?