Where is the entrance to Shopee live streaming? How to set it up?

There are many marketing promotion methods on the Shopee platform. The most popular one now is Shopee live broadcast. Through live broadcast, users can see the products more clearly and generate the desire to place orders. So where is the entrance to Shopee live broadcast? How to do a good job in Shopee live broadcast promotion?

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Shopee live streaming tips:

First, make a good product selection before live streaming. Choose the most popular products in the Shopee store. According to the current hot spots, find relevant products in the store and test the good things yourself. Good products must be recognized by the buyer group and let fans see the effect.

Starting from the needs of fans, through live broadcast and interaction with fans, understand the fans' recent needs, and then evaluate the product and make the next live broadcast. In addition, live broadcasts should also do a good job of bundling sales to drive profits, using products with good sales to drive products with poor sales, but you must choose products with high correlation to bundle directly.

Second, prepare a live broadcast script. Preparing a script before the live broadcast can help you take the initiative in the live broadcast, reduce emergencies during the live broadcast, standardize the live broadcast process, and maximize the benefits of the live broadcast.

Third, you need to warm up before live streaming. The sudden live streaming traffic will not be too large. To warm up for Shopee live streaming, you need to inform fans of discounts, new products, and product advantages. Promote on the store homepage to notify fans as soon as possible. In addition, you can also promote through social media and send notifications to fans who follow the store.

Fourth, do a good job of product introduction. In the introduction, Shopee buyers also need to pay attention to the authenticity of product information and not exaggerate the product advantages. At the same time, in the process of introducing the product, you can match it with some supporting products to let buyers see its overall characteristics, which will also help drive store sales.

Fifth, interact with buyers. If the live broadcast is to proceed normally, the interaction between the anchor and the buyer cannot be ignored, because only through a series of interactions with the buyer can it be easier to mobilize the buyer's shopping enthusiasm and guide the buyer to place an order during the promotion.

The warm-up work for live broadcast is very important, so chatting is also one of the ways you can't miss to warm up for live broadcast. You can also edit a content about the latest live broadcast preview first, and then send notifications to fans who follow the store through chatting, which can increase the private domain traffic of live broadcast!

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