Where can I apply for Shopee live streaming? What are the requirements?

In addition to domestic e-commerce platforms such as Taobao and Tmall, many cross-border e-commerce platforms are also promoting live broadcasts, such as Amazon Live, Shopee Live, etc. So where can I apply for Shopee Live? What are the requirements and conditions?

Shopee live streaming activation conditions:

There is actually no threshold to activate Shopee live streaming. If you want to activate it, contact the corresponding operation manager, and then they will review whether you meet the conditions for live streaming; if you do, the live streaming entrance will be opened. Then in the Shopee app, find "My" - Purchasing - Live Streaming, and you can start live streaming.

Sellers on the Taiwan site can also visit this website https://wj.qq.com/s2/5233471/a657 to fill out the live broadcast activation application; sellers on other sites need to contact the account manager to activate it.

Shopee live streaming format requirements:

Shopee live streaming currently supports sellers to broadcast live themselves or find KOLs to broadcast live. The requirements for these two different forms of live streaming are also different.

Seller live streaming: Taiwan, Malaysia and Singapore can use Chinese, the Philippines site can use English, and other sites can only use the local language.

KOL live streaming: This is a paid live streaming method. Sellers need to find KOLs in the industry to conduct live streaming and sell goods. For sites like Vietnam, Indonesia, and Thailand, sellers can find local KOLs to conduct live streaming.

Shopee will also launch the agent live broadcast format in the future, and sellers can pay more attention to it.

Shopee live streaming picture requirements:

Shopee also has many requirements for live broadcast cover pictures and other pictures:

Product image collage presentation: It is recommended to place the subject in the middle and present it in full

Character presentation: It is recommended to account for 60-70% of the main visual

LOGO presentation: It is recommended to use color, visual symmetry, and design sense. It should be centered and indented by 60% to avoid system cropping. The image is recommended to be 9:16 in size, with a reference size of 900x1600.

Shopee live streaming title requirements:

The maximum number of characters in the title is 200. Emojis can be entered. Please be careful not to use terms that are unrelated to the live broadcast content or the platform.

Requirements for live streaming products:

Live streaming products must be products currently on sale in the store, and up to 200 products can be added; after uploading, you can sort or delete the products at your own will.

What are some live streaming tips?

Warm up live broadcast

There are many ways to preheat. For example, you can preheat on Shopee feed to inform fans of welfare activities, product advantages and themes. Promote on the store homepage to inform fans as soon as possible. Promote on social media, such as Instagram and Facebook. Reply through chats, send the latest live broadcast preview, and send notifications to fans who follow the store.

Prime Location

The longer the seller starts broadcasting and the earlier the live broadcast starts, the more chances they have to be officially recommended to the top position, i.e. the golden position. Generally, you can choose to start broadcasting before the traffic peak, and the broadcast time must be long enough.

Cover image

The picture should contain people, and it is recommended that they occupy 60%-70% of the main visual. The picture is recommended to be 9:16 in size, and the reference size is 900x1600.

If it is a women's clothing store, the cover picture should preferably be a beautiful photo of the anchor person wearing the outfit, and the picture should be consistent with the title. For example, if the title is "New Autumn Sweaters and Matching Instructions", the accompanying picture should be of autumn clothes.

If it is a beauty store, the cover photo should preferably be a beautiful photo of the anchor after makeup, and the relevance between the picture and the title must be high. If it is a brand product, remember to add the logo to the picture.

If it is an accessories store, the cover image should be a high-quality product image to highlight the exquisiteness of the product. The store logo, such as a certain brand, can be written in the upper left corner of the image to deepen the audience's impression of the store.

If it is a maternal and child clothing or toy store, the cover image should preferably be a picture of a cute baby or parent-child, or a picture of the product usage scenario.

If it is a 3C store, the pictures should show the main products and brand logo. If it is accessories such as mobile phone cases, pay attention to image infringement issues.

One thing we need to note is that we should not change the homepage photos frequently, so that buyers can find the live broadcast room through the homepage photos.

Although it is relatively simple to open Shopee live broadcast, there are many requirements for sellers to understand, otherwise it will affect the effect of their live broadcast and waste extremely valuable live broadcast. During the live broadcast, you should also pay attention to some live broadcast regulations, otherwise once the platform finds out, the live broadcast permission will be turned off.

Recommended reading:

Shopee Free Door-to-Door Collection Service Standard Update Notice

Shopee Platform Activity Deposit Policy

Does Shopee provide traffic support when connecting with operations managers? What kind of support is there?