Is Lazada profitable? How to run a store?

Nowadays, cross-border e-commerce is developing more and more prosperously. Lazada is also a cross-border e-commerce platform. There are also many merchants who have opened stores on this platform. Many merchants want to engage in cross-border e-commerce platforms. So, is Lazada profitable?

Is Lazada profitable?

Lazada's profit is still good, it is considered high. Founded in March 2012, Lazada has now become the largest e-commerce platform in Southeast Asia (with 4 million daily visits and 55 million monthly unique visits), covering online shopping enthusiasts in six countries including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. They also have offices in Hong Kong, South Korea, the United Kingdom and Russia.

How to run a store?

1. Improve product quality and select high-quality products. Products are the top priority of a store. Only by doing a good job in product quality can sales be achieved. If the product quality of a store is not high, it will definitely not be competitive, and then it will not be favored by customers. Only high-quality products can have a way out and drive the development of the store. Especially now that various e-commerce platforms are developing and improving, the quality policies are becoming more and more stringent. Sellers can only continue to grow by improving product quality and selecting high-quality products.

2. Optimize the store. Store optimization is something that sellers have to do every day. Store optimization includes picture design, Lazada store decoration, affiliate marketing, in-store discounts and promotions, etc. Operations staff should fully combine various factors to create a beautiful and attractive store, reduce customer bounce rate, and increase conversion.

3. Optimize product structure and break the original thinking. With the development of e-commerce platforms, the era of mass distribution of groceries has passed. It is difficult for sellers to gain more traffic by releasing more products. Under the new situation, sellers must optimize product structure, focus on creating high-quality products, follow platform policies, rather than blindly distribute goods and randomly launch new products.

This is all the relevant information about the Lazada platform. In fact, at present, it is considered to be a relatively competitive cross-border platform. With the investment from Alibaba, it is undoubtedly a very good opportunity for domestic merchants. If merchants have similar operations and management experience, choosing this platform will help them get started relatively quickly.