Are products sold by Amazon genuine? Why are products sold by Amazon cheaper?

Many people should have had the experience of buying goods on Amazon. Some people may think that the goods on Amazon are not genuine, but some people spend less money to buy genuine goods on Amazon. So are the goods on Amazon's own store genuine?

Amazon has many purchasing channels for its own products. Some are purchased by itself, while others are recommended to Amazon by other companies. Many products are of varying quality, and it is difficult to guarantee that they are all genuine.

Fake goods are everywhere in our country now, so no website can guarantee that all the products it sells are genuine. In addition, the Internet is virtual, so it is even more difficult to protect your rights.

Because Amazon purchases items and sells them online, there are many channels for purchasing goods, so loopholes are inevitable. However, once a product is complained by many customers, Amazon will most likely cancel purchases from this channel.

The success of e-commerce depends mainly on its reputation. Amazon's self-operated business is recognized by many people, which shows that it still has credibility. Moreover, if a self-operated business sells fake goods, it will only bring about its own destruction. Therefore, Amazon's self-operated business will also select good sources of goods, but there is no way to guarantee that the goods sold are authentic.

Why is Amazon's self-operated business cheaper?

Amazon, the world's largest B2C e-commerce website, suffered losses for eight consecutive years after its establishment. In China, it acquired Joyo.com, which is now called Amazon China.

Amazon's official self-operated products are all genuine and licensed. They are purchased from suppliers or manufacturers and stored in Amazon's own warehouses. When someone places an order, it will automatically select the regional storage center for delivery based on the customer's order address, and the customer's delivery time is also determined based on the customer's address. They will never sell refurbished machines or parallel imports that affect the brand image. Amazon has always done well in China, especially in terms of service.

You should know that most of Amazon's self-operated products are purchased through suppliers, and these suppliers are all large domestic suppliers. It is precisely because the suppliers are all large suppliers, the demand is large, and the supply is large, so Amazon's self-operated products are relatively cheap and acceptable.

Generally speaking, buying goods from a well-known e-commerce platform's own store is better than buying goods from a third-party platform, because the platform is unlikely to want to destroy its own reputation. However, this does not mean that all products in the self-operated store are genuine. Consumers have to identify them themselves.

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