Luckin Coffee’s pun copywriting is new again!

Luckin Coffee successfully attracted the public's attention through a series of creative homophonic copywriting, adding a lot of fun to the brand's back-to-school marketing activities. These copywriting not only demonstrated Luckin Coffee's deep understanding of youth culture, but also cleverly combined product promotion with campus culture to create a relaxing and enjoyable reading experience.

It is said that there is a cooling-off period for divorces, so why is there no cooling-off period for the start of school?

Luckin Coffee said that although there is no cooling-off period, "I have a super cool pun that just makes up for it."

Luckin’s pun copy is here again, so funny. There is no bottleneck at all, because Luckin’s drinks are all in cups, and only large cups.

Based on the principle that where there is a hot topic, there is Luckin, and where there is Luckin, there are puns, Luckin prepared a wave of pun copywriting using universities with Luckin stores across the country as the school term started.

I want to drink Americano

Tsinghua to next page

Why does it feel like Luckin Coffee has an accent?

Luckin Coffee: Hey! How do you know I’m from Henan?

Zheng Da said brightly:

Little blue cup, hit!

A few days ago, I saw someone ask on Xiaohongshu: "Does "中" have an antonym?"

A netizen from Henan replied: "No!" Yes, the ID is correct.

In fact, I personally think that the antonym of "中" should be "美".

Official announcement! Today and Rui

Getting married

As the university with the most beautiful flowers, Dalian University of Technology is really a perfect match for getting married.

Less sweet or a little sweeter?

This question is very Southern University

Seeing this, I hope these coffee shops and milk tea shops can give a clear explanation of the sweetness levels of standard sugar, less sugar, trace sugar, and no additional sugar.

Wuwuwu is delicious

Everyone orders light oolong TT

"Qingqing" means low in calories and "Oolong" means tea, so it is confirmed that Luckin Coffee is a milk tea shop.

Don’t know what to drink?

You can try the big cup of

As the most beautiful university in China, you must keep your eyes open when entering Xia University. Facial recognition is required at the entrance. It is said that blinking hard will help you pass quickly. The school is a huge mountain and sea park. Keeping your eyes open will help you enjoy the beautiful scenery. There are beaches, ring roads, and golf courses outside. There are black swans, cinemas, and paddle boards in the school. The disadvantage is that there are many mosquitoes near the water. If you don't keep your eyes open, you will be bitten by mosquitoes~

This autumn velvet latte,

I drink it every day but I never get tired of it.

It is said that the autumn at Fudan University is unique, just like Hogwarts. The ginkgo trees outside the classroom windows have a kind of magic that pulls people out, making it impossible to sit still.

Beibi～

Tell me what you want to drink.

It is said that there are more than 10 coffee shops in Peking University, where you can drink whatever you want.

Push gently.

The Rui gate is not difficult to open at all.

It is said that when you report to Nankai, you must choose the right gate. If you enter from the East Gate, you will fall in love with it at first sight, because that is where the heritage and charm of Nankai is. The sunset at Balitai is a critical hit. But if you enter from the Southwest Gate, you will just feel like the sky is falling.

Jimei

School has started, let's go together

It says above that Xiamen University is beautiful, but many people said that they originally thought Xiamen University was already beautiful until they went to Xiamen Jimei University, a university that sounds beautiful just by the name.

I forgot to have a cup of wine when school started.

Like a Lethe coat in winter.

It is rumored online that Sichuan University, a 985/211 double first-class university, is only the second largest university in Southwest China. The first is Chengdu No. 7 Middle School next door. The motto of No. 7 Middle School is: If you don’t study hard, you will be admitted to the next door school.

Hello, classmates~

It's better to drink together than to drink alone

If Fudan represents Shanghai's autumn, then Tongji represents Shanghai's spring, the legendary ceiling for cherry blossom viewing among Shanghai universities.

I forgot to have a cup of wine when school started.

Like a Lethe coat in winter.

After reading this wave of university pun copywriting, I want to say something on behalf of all the students: there are only more than a hundred days left until the Chinese New Year, so why bother going to school? Instead of wasting time in school, you might as well go home early and spend time with your family.