Where is Lazada's headquarters? Is Lazada a formal platform?

Lazada, also known as "Lazada" in China, was founded in 2012 and is headquartered in Singapore. It is one of the largest online shopping websites in Southeast Asia. So what kind of cross-border e-commerce platform is Lazada? Let me tell you about it.

Is Lazada headquartered in China?

Singapore.

Lazada is headquartered in Singapore. Lazada, also known as Lazada in Chinese, was founded in 2012 and is headquartered in Singapore. It is one of the largest online shopping websites in Southeast Asia and is mainly invested by China's Alibaba.

What kind of cross-border e-commerce platform is Lazada?

Lazada, also known as "Lazada" in China, was founded in 2012 and is headquartered in Singapore. It is one of the largest online shopping websites in Southeast Asia. In 2016, Alibaba acquired Lazada and became its largest shareholder.

Lazada's target markets are mainly six Southeast Asian countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its largest sales category is women's clothing, bags and other fashion items, followed by digital products, smart products, motorcycle accessories, and home furnishings, toys, children's clothing, etc.

Compared with Shopee, another major cross-border e-commerce platform in Southeast Asia, Lazada is more high-end and tends to guide sellers to highlight their brand image, such as providing more standardized pictures, with a positioning similar to Tmall. Its users are mostly white-collar workers, students and other groups with greater consumption premiums.

Its official website revealed that Lazada currently has more than 80 million active users per year, but its GMV has not been disclosed in previous years. Alibaba's first quarter report for fiscal year 2021 showed that Lazada's quarterly order volume increased by more than 100% year-on-year.

Compared with cross-border e-commerce platform giants such as Amazon, Lazada has a lower entry threshold.

The basic entry materials required are:

1. Possess a legal business license registered in mainland China or Hong Kong

2. The product complies with local export requirements and local import requirements

3. Have certain cross-border e-commerce experience or have more than 100 products

Regarding the entry fee, Lazada's commission rate is between 1% and 4% (6% to 8% in Vietnam), and new merchants are currently exempt from commission for 90 days.

When opening a store on Lazada, you can use its own logistics channel - LGS Global Logistics Solution (Lazada Global Shipping), which solves the complex freight process of the first and last mile, and significantly reduces the expensive freight costs incurred by backward infrastructure in some parts of Southeast Asia. Lazada has established at least 30 warehouses and "last mile" distribution centers in 17 cities in 6 Southeast Asian countries, and 80% of orders are delivered by LGS.

To operate a Lazada store, you need to understand the consumption trends in the Southeast Asian market. The main consumers in the Southeast Asian market are young people with low spending power, so it is more appropriate to choose products that are profitable, have a high repurchase rate, and have a wide audience.