The number of followers increased by 4.66 million in a single month, and "coin-throwing players" are booming on Douyin

This article sorts out the Douyin follower growth list in November, analyzes the reasons for the increase in followers from the content of these accounts, and recommends it to content creators~

Douyin's November fan growth list has been released. Let's take a look at the list first:

In October, we witnessed the plot expert @大圆哥 top the list of followers with an absolute advantage of 787.9W, injecting a bit of vitality into the "long-dormant" content ecosystem. However, in November, there was no super dark horse like @大圆哥. The top of the list, @温泉发 (东方阿保), had an increase of 466.3W followers, a gap of 3 million followers from @大圆哥.

After @Outdoor Hair (Oriental Abao), the old account @Guangdong Couple was renewed and ranked second with an increase of 427.8W followers; then, @Xiao Yang Zhenxuan, a self-operated brand created by Brother Yang and launched at the beginning of this year, gained 800,000 followers overnight due to a grand concert, and a total of 383.5W followers in November.

Among the remaining accounts, there is only one account that has gained 2-3 million followers, which is @倪海杉, which gained 2.848 million followers in a single month. This account has maintained an active growth state in recent months. The remaining 16 accounts have gained between 1-2 million followers.

Judging from the types of accounts on the list, they cover a total of tracks including drama, food, film and television entertainment, music, vlog, outdoor, appearance, talent and skills. The accounts in each track are distributed relatively evenly, and no type has a clear advantage.

Looking specifically at the accounts on the list, familiar faces are quite common.

@Guangdong Couple, @Northeast Rain Sister, @Pang Chao Talks about Art Examination, @Eighties Xu Grandma, @B Tai, @Chen Sanfei Brother and Sister, and other experts are all familiar faces from the early days or recently, and some accounts appear on the list for the first time or again after a year or two.

@B太@东北雨姐TikTok video screenshot

Next, Kas will further interpret several accounts.

1. @Outdoor & @Ni Haishan: Answering questions outdoors + giving out coins, a new traffic code?

How can you get millions of fans by asking passers-by on the street to answer questions?

In this issue of the follower growth list, there are two accounts whose ideas for increasing followers are particularly unique. In short, they are "all due to arrogance" . These two accounts are @温泉发 (东方阿保) which topped the list and @倪海杉 which ranked fourth.

Let’s first look at the recently popular outdoor quiz. After he started live streaming on Douyin on September 23 this year, he gradually established the format of outdoor quiz live streaming. Every night at 7 o’clock, the outdoor quiz will appear on the streets of the downtown area to randomly look for passers-by to answer questions, and other members of the team will follow him with prizes and be on standby at any time. Once a passer-by answers a question correctly, they will promptly deliver the real money prize to them.

@Outdoors Douyin live broadcast room screenshot

The questions thrown to passers-by by the onlookers included brain teasers such as "What competition requires running backwards?" and "What has the production date and expiration date on the same day?", as well as more Chinese knowledge such as "China's national flower", "China's largest island", "China's first astronaut to enter space" and "When is China's founding day", which invisibly cast a layer of positive energy on the live broadcast room.

With its own question bank, Outdoor Post will randomly grab passers-by on the street, sometimes they are dazzling beauties, sometimes they are low-level service personnel, sometimes they are street vendors, and sometimes they are old men and women passing by. Facing all kinds of people, Outdoor Post will boldly and casually start its "money-scattering" journey : if you answer a question correctly, you will immediately send a cash red envelope. If you answer another question correctly, you will continue to send cash red envelopes, followed by tablet computers, gold necklaces...

The upgraded gifts not only stimulate the answerers, but also make the users who are watching the fun in front of the screen want to continue watching. When passers-by are thinking or answering questions incorrectly, Outdoor will call on users in the live broadcast room to type the answers on the public screen, and then randomly follow a few users who answered correctly and send cash red envelopes.

@Outdoors Douyin live broadcast room screenshot

Overall, outdoor development has created a new way of playing in the current entertainment live broadcast. The various answerers on the street not only satisfy the users' desire to watch the fun, but also continue to bring them a sense of freshness and excitement, and the beautiful answerers who appear from time to time bring more highlights to the video ; at the same time, in addition to watching the fun, this content mode of asking and answering questions also makes every user in front of the screen feel involved and interactive , and the stay time is unknowingly prolonged; of course, in this, the boldness, generosity and down-to-earthness of outdoor development undoubtedly maximize the entertainment effect of this outdoor live broadcast . After all, no one can refuse a game of throwing coins that is full of excitement.

@倪海杉, who became popular earlier, currently has 17.411 million followers on Douyin. Previously, he established his image as a generous anchor by generously giving gifts during live broadcasts with other anchors. Recently, he has also been taking the live broadcast route of "answering questions outdoors + giving out coins".

Like the outdoor broadcast, Ni Haishan is also "spending money like water" when walking on the street. In addition to randomly grabbing passers-by to answer questions and give out coins, Ni Haishan, who has started the "Searching for Taste" series of outdoor live broadcasts, will also shuttle through the streets of various cities to show the local living conditions and customs, and focus on selecting some disadvantaged groups, chatting with them about family life and life, and then helping them realize their wishes in the form of answering questions. In addition to the entertainment attributes, the positive energy attributes of his live broadcast content are very strong, which conveys more kindness and warmth.

@倪海杉TikTok video screenshot

2. @李美越: Over 1 million followers in 5 days, how the "Northeast Flower" conquered the world

One video received over 7 million likes, and his followers increased by over 1 million in 5 days. This was the record achieved by @李美越 in November. The core reason behind the increase in followers was that he started a series of videos titled "Northeast Flowers Conquer the World".

Before analyzing this series of videos, let's review @李美越's previous content model. In fact, as early as the beginning of 2022, @李美越 had started a period of crazy fan-attracting with her unique street interview videos.

Looking back at previous videos, Li Meiyue, who calls himself the "first English street interview channel", chose to randomly interview pedestrians on the streets of China in English, which sparked different sparks. To sum up, the core of his fan-attracting during this period is "being criticized in various ways" . For example, a video with more than one million likes in the early days of the account originated from a conversation between him and a Beijing uncle. After the fixed opening remarks, facing Meiyue's expectant eyes, the uncle only responded with four words: "Speak Chinese." The concise reply made fans sigh: Your uncle is still your uncle.

@李美越TikTok video screenshot

After that, Meiyue interviewed a passerby on the streets of Hangzhou. When he asked the other party in English whether he could speak English, the young man asked back in French: "Can you speak French?" Meiyue's shocked expression after being asked back, coupled with the post-production flowery words, special effects, and BGM made this clip very funny, and also opened an era of "multi-language melee" for the account.

@李美越TikTok video screenshot

After being left speechless by the French, Meiyue successively met German, Russian, Spanish, Japanese, and other masters. In short, it is not known whether the passers-by could understand English, but Meiyue obviously could not understand the various fancy answers of the passers-by.

@李美越TikTok video screenshot

This contrasting plot of "originally relying on fluent English to make people feel embarrassed, but being "punished" by various language experts in turn" quickly attracted a large number of viewers . Many "being criticized" videos received nearly one million likes, which has become the traffic password of the account. Meiyue also took advantage of the bonus period of being criticized and quickly joined hands with experts such as @说车的阿飞 and @Thurman猫杯 to shoot several related videos, and the popularity of the topic continued to increase.

Handsome American and Vietnamese faces, the collision of various languages ​​and cultures, unexpected reversals and laughs, and the golden sentences frequently uttered by passers-by when they criticize bloggers... With the superposition of various creative elements, it is not difficult to understand the strong momentum of this account in increasing fans in 2022.

Looking back at the popularity of the US-Vietnam 2023, it also stems from unique creativity.

On August 3 this year, Mei Yue walked confidently into the busy streets of a downtown area wearing a large flowery Northeastern costume. His eye-catching outfit immediately attracted the close attention of the crowd, but he did not care about people's gazes. Instead, he easily high-fived the pedestrians.

@李美越TikTok video screenshot

After this video was released, it received a total of 770,000 likes, and the United States and Vietnam also started the journey of "Northeast flowers conquering the world."

He first came to Tianjin wearing big Northeastern flowers to dive with the old men, and then he asked different experts to go out on the street with him wearing big Northeastern flowers.

Then, he went abroad and brought Northeastern flowers to a bigger stage . In South Korea, Vietnam, Germany, Paris, Rome... On the streets of foreign countries, Li Meiyue still walked the show confidently with cheerful BGM, wearing Northeastern flowers. His unique Chinese style attracted the attention of foreign friends, who cast glances of surprise, curiosity or appreciation. Some even came forward to like him or invite him to take photos.

@李美越TikTok video screenshot

In addition to showing themselves on the streets of foreign countries, the United States and Vietnam will also invite local foreign handsome men and beautiful women who can hold the Northeast Big Flower to walk the runway with them wearing the Northeast Big Flower, which will bring more wonderful visual effects.

For example, in a video posted on November 16th with more than 7 million likes, Mei Yue, who came to the fashion capital of Paris, first walked on the street by himself, which attracted a lot of attention. Then, he persuaded a handsome Parisian guy to change clothes with him, and then the two of them continued to walk on the street together. The handsome Parisian guy showed a different kind of handsomeness and fashion after wearing the Northeast flower. The combination of the two people also made the rate of turning heads of this outfit increase further. More and more pedestrians stopped to admire it, and a wonderful cultural collision was completed here.

@李美越TikTok video screenshot

If we want to summarize in depth the reasons why Meiyue has become so popular, Kas believes it can be summarized into three points.

First of all, it takes a different approach, bringing an alternative style of cross-dressing with a strong sense of contrast and wonderful visual effects, satisfying the users' sense of freshness and curiosity.

Secondly, Meiyue chose to hold the fashion show on a busy street, where users can see the real reactions of all kinds of passers-by, which not only adds another highlight but also makes people more involved.

Finally, in the collision of different cultures, the world saw the confidence of Chinese culture.

At the same time, when foreign handsome men and beautiful women wear the large flowered costumes from Northeast China, the unique visual experience they bring also makes users feel refreshed and full of interest.

In addition to the above accounts, let’s take a look at other outstanding accounts on the list.

1. @Chaoyang Winter Swimming Weird Pigeon

Four years ago, he became well-known among netizens for his phrase "Come on! Oli Ge". After becoming famous, Guai Ge did not start live streaming to sell goods to "make money" or actively ask fans for gifts. Instead, he continued to record his life, insisted on winter swimming every day, and showed his positive and optimistic side.
Some time ago, due to the collapse of Yu Wenliang's character, Guaige, who was called "a real ordinary person", once again entered the public eye. A group of netizens went to dig into the videos he posted, which helped him increase his followers by 1.944 million in November.

2. @陈丽君

She became an instant hit with her role as Jia Ting in the cross-dressing Yue Opera "New Dragon Inn", and many netizens exclaimed that "husband is not a gender, but a feeling". At present, the number of views of various video clips under the topic #新龙门客栈越剧 has exceeded 1 billion, and Chen Lijun's number of Douyin fans has also increased to 222.4W.

@陈丽君TikTok video screenshot

3. @龙浩天、@Barlin.iliBarbie

Both are skilled dancers. The former changed the stage background to Audition in November, and then performed solo or group dance according to the background music. The corresponding dance step arrows would appear on the screen synchronously. The whole scene looked like a real-life restoration of the Audition game, awakening the youthful memories of many people, and the account also received more attention ; the latter often appeared in the streets of downtown wearing various Barbie costumes to dance. The unique style, excellent dancing skills and the reactions of onlookers made the videos quickly catch the attention of users, and the account also gained a large number of fans.

Screenshots of @龙浩天, @Barlin.iliBarbie's Tik Tok videos

The above is Kas’s complete analysis of the Douyin fan growth list in November. In December, which other creators will seize the tail end of 2023 and stand out? Stay tuned.

Author: Yue Yao, WeChat public account: Kas Data